Category Strategy and Innovations Manager

Job Summary

The Category Strategy and Innovations Manager will assist in developing and implementing category and brand strategies that support long-term growth and profitability. The role involves coordinating cross-functional efforts, analyzing brand performance, and ensuring the execution of product innovations and launches. This position requires a focus on stakeholder collaboration, market analysis, and continuous improvement, contributing directly to driving sustainable category growth.

Job Description

• Work with internal team to align brand and category goals with business objectives
• Analyze trends, competitors, and customer behavior for opportunities
• Provide insights for product and brand strategies
• Collaborate with teams (Marketing, Sales, etc.) for smooth product launches
• Monitor portfolio performance and create plans to improve or troubleshoot
• Work with internal teams to align on category plans
• Coordinate with external partners for category initiatives
• Find ways to improve processes and make product development more efficient

Job Requirement

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 5+ years of experience in category management, brand management, or a similar role, with 2 years and above managing team in FMCG industry.
• Comes with strong business acumen and strategic thought process.
• Must have analytic background in consumer behavior.
• Fluent in English for verbal and written communication.