Category Specialist

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Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric experience that will put you in an accelerated growth, both personally and professionally.

The Regional Category Manager demonstrates end-to-end ownership of category(ies) in-charge and is responsible for developing and implementing the go-to-market (GTM) strategy for Razer product launches across the Asia-Pacific region.

In this role, you will play a pivotal part in the success of Razer's product launches across all AP countries. Reporting to the regional VP of Sales and Marketing, you will collaborate closely with cross-functional teams, including Marketing, Sales, and global Division category leaders, to develop and execute the regional go-to-market (GTM) strategy. Your strategic thinking, market insights, and product expertise will be essential in determining the product assortment, pricing, distribution channels, and the marketing mix (4P) for our cutting-edge tech products for gamers.

Are you passionate about driving innovation and gaming product technology adoption in the Asia-Pacific region? Do you have a keen understanding of the APAC market and are passionate about gaming? If so, we have an exciting opportunity for you! We are seeking a Regional Category Manager to join our team in Singapore.

• GTM Strategy Support: Assist in the development and execution of GTM strategies for Razer’s product launches in the Asia-Pacific region, including conducting basic market research and supporting product positioning efforts.
• Market Insights: Monitor industry trends, competitor activities, and customer preferences in the AP region. Provide insights and recommendations to the team to support product enhancements and marketing decisions.
• Product Lifecycle Coordination: Support product lifecycle activities, including coordinating launch preparations, tracking product performance, and assisting in end-of-life planning.
• Pricing Analysis: Work with cross-functional teams to gather pricing insights and assist in evaluating competitive pricing strategies.
• Sales & Marketing Support: Collaborate with internal teams on sales forecasting, campaign planning, and demand generation initiatives.
• Channel Training Assistance: Help in coordinating training materials and sessions for regional distributors, retailers, and partners to enhance product knowledge.
• Marketing Coordination: Work closely with the Marketing team to assist in campaign execution, including content preparation, audience targeting, and activity planning.
• Product Launch Execution: Assist in the coordination of new product introductions (NPI), ensuring smooth communication between global divisions, sales teams, and partners.
• Market Performance Analysis: Gather and organize product performance data, customer feedback, and market trends to support data-driven decision-making.

• Bachelor’s degree in business management, Marketing, or a related field.
• 2-3 years of experience in product marketing, GTM strategy, or a related field.
• Strong analytical skills with a data-driven mindset, able to interpret data and provide insights.
• Ability to collaborate effectively with cross-functional teams, including Sales, Marketing, and Operations.
• Detail-oriented and solution-driven approach to work.
• Adaptability and willingness to learn in a fast-paced environment.
• Basic understanding of the tech product lifecycle and eagerness to manage multiple tasks.
• Experience in Consumer Electronics, Sports Fashion, or Direct-to-Consumer industries is a plus.
• Passion for gaming and familiarity with the gaming and consumer electronics industry is an advantage.

Are you game?

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Computers and Electronics Manufacturing