Category Manager (Grocery)

About DFI Retail Group

DFI Retail Group (the ‘Group’) is a leading Asian retailer. As at 30 Jun 2024, the Group, its associates and joint ventures operated some 11,000 outlets and employed over 200,000 people. The Group had total annual revenue in 2023 exceeding US$26 billion.

The Group is dedicated to delivering quality, value and exceptional service to Asian consumers through a compelling retail experience, supported by an extensive store network and highly efficient supply chains.

The Group (including associates and joint ventures) operates a portfolio of well-known brands across six key divisions: food, convenience, health and beauty, home furnishings, restaurants and other retailing.

At the heart of its business, DFI Retail Group is driven by its purpose to Sustainably Serve Asia for Generations with Everyday Moments.

The Group’s parent company, DFI Retail Group Holdings Limited, is incorporated in Bermuda and has a primary listing in the equity shares (transition) category of the London Stock Exchange, with secondary listings in Bermuda and Singapore. The Group’s businesses are managed from Hong Kong. DFI Retail Group is a member of the Jardine Matheson Group.

The Role

To develop and implement strategic plans for assigned categories within the framework of a disciplined category management business process so as to achieve the company’s financial goals and objectives, improve market share, customer satisfaction, and productivity performance measures for the company.

Key Responsibilities

• Achieve category sales, profit, and income goals and objectives through developing and implementing strategic business plans for the assigned categories.
• Develop, implement, and manage an optimum product mix that focuses on customers’ needs.
• Develop and implement promotional plans that bring excitement and incremental sales to the stores.
• Develop and implement placement and planogram strategies that improve category turnover and positively influence customer shopping behaviour.
• Develop and implement a competitive pricing strategy that delivers value to our customers.
• Establish collaborative retailer/supplier relationships to maximise income, terms, and discounts to improve sales and profitability of the category.
• Implement a strong corporate label program in the assigned categories to improve the sales and profitability of the company.
• Ensure compliance with the Company’s policies, including without limitation the stock ageing & write-off management process while performing and discharging your duties.
• Achieve reduction in shrink budget objectives through disciplined buying and inventory management processes.
• Participate, communicate, and support a culture of learning, teamwork, and sharing internally and externally with the stores, DFI business units in and outside Singapore.
• Establish collaborative relationships with licenses and OEM suppliers.
• Own the full product development cycle (e.g., Product curation, Design, QC, Freight arrangement, etc.).

Requirements

• Diploma holder/university degree in business, marketing, or a related discipline.
• Executive from a customer-centered industry and holds relevant merchandising, marketing, and entrepreneurial skills.