Category Manager (Fresh)

FairPrice Group; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading company in retail is seeking a motivated Category Manager for Fish & Seafood. This role involves strategic planning, supplier management, and performance monitoring to enhance the fresh and frozen seafood category. The ideal candidate will have strong analytical skills and thrive in a fast-paced environment.

Qualifications

• Proven experience in category management or similar role.
• Strong analytical skills and ability to make data-driven decisions.
• Ability to thrive under pressure and meet tight deadlines.

Responsibilities

• Develop and execute category strategies aligned with company objectives.
• Negotiate with suppliers for competitive pricing and quality assurance.
• Monitor category sales and analyze shopper behavior for performance improvements.

Skills

Analytical acumen

Negotiation

Strategic planning

Supplier relationship management

Job description

Job Description

Job Title: Category Manager – Fish & Seafood

Location: Joo Koon, FairPrice Hub

Department: Fresh, Fish & Seafood Dept

Reports To: Group Category Manager, Fish & Seafood

Type: Full-Time

About The Role

We are looking for a highly motivated and enterprising Category Manager for Fish & Seafood. This role is critical in shaping the strategic direction, sourcing, and commercial performance of the fresh & frozen fish and seafood category in FairPrice.

The candidate will be responsible for delivering strong commercial outcomes through data-driven and customer-led decisions, while working under tight timelines in a fast-paced retail environment. The ideal candidate thrives under pressure, has a deep sense of ownership, and combines analytical acumen with a practical approach to execution.

Key Responsibilities

1. Category Strategy & Planning
   • Develop and execute category strategies aligned with company objectives and customer needs.
   • Conduct regular reviews of category portfolio, pricing architecture, promotion strategy, and merchandising principles.
   • Identify opportunities to grow market share and enhance shopper perception of quality and value.
2. Supplier Management
   • Resourcefully negotiate to secure competitive pricing, stable supply, and best quality for fish & seafood.
   • Build strong relationships with key vendors to ensure quality assurance and supply sustainability.
   • Ensure compliance with food safety and quality, and sourcing standards.
3. Pricing & Promotions Management
   • Monitor market and consumer preferences, and competitor pricing to maintain competitiveness.
   • Manage regular, tactical, and seasonal promotions to drive traffic and conversion.
   • Work with key suppliers to secure supply for promotion.
   • Submit, track, and measure promotions.
4. Sales & Performance Management
   • Monitor category sales, profitability, and stockholding; take timely corrective actions.
   • Analyse shopper behaviour, transaction data, and market trends to drive performance improvements.
5. Cross-Functional Collaboration
   • Work closely with operations, night buying, task force, supply chain, and marketing to ensure effective end-to-end execution.
   • Align with the Food Safety and Quality team to ensure compliance and quality standards.