Category Executive/Specialist/Manager

SIA HUAT PRIVATE LIMITED; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading retail company in Singapore is seeking an experienced Category Manager to oversee product selection and drive category growth. Responsibilities include market research, vendor management, and collaboration with marketing for promotional strategies. The ideal candidate has 5-7 years of category management experience and strong analytical skills. This role offers a competitive salary and opportunities for professional development.

Qualifications

• Minimum 5-7 years of progressive experience in category management.
• Strong analytical skills to draw actionable insights from complex data sets.
• Demonstrated success in leveraging market insights to drive product strategies.
• Ability to manage vendor relationships and negotiate effectively.
• Excellent communication and collaboration skills.

Responsibilities

• Conduct market research to understand trends and customer behavior.
• Oversee product selection and assortment within the category.
• Build and maintain strong relationships with suppliers.
• Develop and implement strategies to grow the category’s sales.
• Work with the marketing team to create promotional plans.

Skills

Analytical skills

Communication skills

Vendor management

Market analysis

Tools

Data analysis tools

Job description

1. Market Analysis and Research

• Conduct market research to understand trends, customer behavior, and competitor performance.
• Analyse sales data, identify patterns, and spot opportunities for category growth.
• Develop pricing strategies based on market conditions and product performance.

2. Product Management

• Oversee product selection and assortment within the category.
• Collaborate with suppliers and vendors to ensure product availability.
• Monitor stock levels, forecast demand, and ensure proper inventory management.

3. Vendor Relationships

• Build and maintain strong relationships with suppliers.
• Negotiate pricing, terms, and promotional activities with suppliers.
• Ensure that products meet quality standards and are delivered on time.

4. Category Strategy Development

• Develop and implement strategies to grow the category’s sales and profitability.
• Identify new product opportunities and categories to introduce to the business.
• Set category goals and KPIs (Key Performance Indicators) for performance tracking.

5. Promotions and Marketing

• Work with the marketing team to create promotional plans and campaigns for the category.
• Ensure that marketing efforts align with the overall category strategy.
• Monitor the effectiveness of promotions and adjust strategies accordingly.

6. Sales Performance Monitoring

• Track sales performance and compare it against set targets.
• Provide regular reports to senior management on category performance, trends, and opportunities.
• Suggest corrective actions to improve sales when necessary.

7. Collaboration with Other Departments

• Work closely with the merchandising, logistics, and procurement teams to ensure the efficient flow of products.
• Coordinate with the sales team to ensure product knowledge and availability during customer interactions.

8. Customer Insights

• Understand customer needs and preferences related to the category.
• Use customer feedback and insights to enhance product offerings and improve the overall customer experience.

9. Budget and Financial Management

• Develop and manage the category budget, including spending on promotions and marketing.
• Monitor financial performance, focusing on margins and profitability.

10. Reporting and Analysis

• Prepare regular reports on category performance, including sales, margins, stock levels, and customer trends.
• Provide insights and recommendations based on data analysis to improve category performance.

Job Requirements

· Minimum 5-7 years of progressive experience in category management.

· Strong analytical skills and ability to draw actionable insights from complex data sets.

· Demonstrated success in leveraging market insights to drive product strategies.

· Ability to manage vendor relationships and negotiate effectively.

· Excellent communication and collaboration skills.

· Proficiency in relevant software and data analysis tools.

· Ability to develop and implement category strategies.