Cards Product Manager – Consumer Banking | Singapore

BEATHCHAPMAN (PTE. LTD.); Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading regional bank in Singapore is seeking a Cards Product Manager to drive innovation and customer engagement in its credit card portfolio. Responsibilities include overseeing strategic planning, conducting market analyses, and leading cross-functional collaborations. The ideal candidate has experience in cards or payments products within financial services or FinTech, possesses strong P&L ownership understanding, and is commercially minded with a detail-oriented approach.

Qualifications

• Relevant experience in financial services or FinTech.
• Strong grasp of digital customer journeys.
• Ability to balance strategy with attention to detail.

Responsibilities

• Lead strategic planning and performance management of the credit card portfolio.
• Identify market gaps and develop card products.
• Conduct market analysis to shape value propositions.

Skills

Experience in cards, payments, or lending product role

Understanding consumer product lifecycles

P&L ownership

Commercial mindset

Job description

Drive Innovation, Growth & Customer Engagement Across the Consumer Credit Card Portfolio:

A leading regional bank is seeking a Cards Product Manager to take ownership of its consumer credit card portfolio. This is a high-impact role responsible for developing and refining product value propositions, driving acquisition and usage, and executing data-driven campaigns to deliver measurable business outcomes.

The role requires strategic thinking, creativity, and an ability to translate insights into meaningful product and marketing initiatives.

Key Responsibilities:

• Lead the strategic planning and performance management of the credit card portfolio, including spend, activation, and acquisition KPIs.
• Identify market gaps and customer needs to develop or enhance card products that stand out in a competitive landscape.
• Conduct deep market analysis to shape segment-specific value propositions and maintain an edge over peers.
• Own the end-to-end campaign lifecycle—from ideation to execution to post-mortem—anchored in performance data and insights.
• Manage product P&L through disciplined cost control and targeted revenue initiatives.
• Collaborate cross-functionally with internal stakeholders across operations, tech, compliance, and frontline teams to deliver seamless execution of product enhancements and launches.
• Cultivate strong partnerships with key external players—networks, fintech partners, merchants, and marketing agencies—to co-create differentiated offerings.

This role is ideal for someone looking to grow their impact with visibility, ownership, and the opportunity to shape what the next generation of cards with the bank.

Who You Are:

• You bring relevant experience in a cards, payments, or lending product role - ideally within financial services or a FinTech setting.
• You possess a strong grasp of consumer product lifecycles, P&L ownership, and digital customer journeys.
• You’re commercially minded with a bias for action, balancing big-picture strategy with an eye for detail.
• Experience with system enhancements or a tech-savvy background is a strong plus.

If you're looking to take the next step with a team that values innovation and customer centricity, we'd love to hear from you.

Reg No. R22104718

BeathChapman Pte Ltd

Licence no. 16S8112