Campaign Projects Executive - Campaign Planning & Ops, Regional Marketing

About the Team:

The Shopee Regional Marketing Campaigns team drives commercial success on Shopee and Shopee Mall. We manage end-to-end campaign execution, including Mall campaigns, Brand campaigns, and major platform-wide events like Double Digit campaigns. Through frequent analysis, we optimise performance and efficiency, ensuring data-driven decision-making. Apart from this, we lead strategic projects that drive commercial impact and operational efficiencies aimed at continuously refining our approach to stay competitive in the evolving e-commerce landscape.

Job Description:

• Manage end-to-end projects focusing on driving campaign operational efficiencies, commercial performance with local markets and regional campaigns
• Collaborate and coordinate across multiple teams, including product, buyer experience, projects, offline, business development and local markets
• Conduct data analysis on campaign performance and offer recommendations for campaign optimisation, such as innovative engagement and sales mechanics to enhance campaign performance
• Identify areas of growth, developing and executing initiatives to drive enhanced performance and commercial impact
• Conduct quantitative and qualitative analysis to address the key issues and develop actionable solutions

Requirements:

• Relevant Degree in Business, Marketing, Analytics, or a related field
• Strong analytical, critical thinking, and problem-solving abilities
• 2-3 years of experience in a high-performing organisation is preferred. Previous experience in e-commerce marketing and/or data analytics is a plus
• Excellent project management skills with the ability to prioritise tasks and manage multiple projects simultaneously.
• Strong work ethics and performance-driven
• Strong communication skills, both written and verbal
• Decent experience with Google Sheets, including advanced functions and formulas for data manipulation and analysis
• Reliable and good team player who enjoys working in a dynamic environment