Campaign Marketing Executive #ESY

Recruit Express Pte Ltd.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company seeks a Campaign Marketing Executive to drive lead generation and manage marketing campaigns. The role encompasses campaign strategy execution, analytics, and stakeholder coordination to enhance lead quality. Ideal for candidates with a strong background in marketing analytics and campaign management.

Qualifications

• Experience in planning and executing marketing campaigns.
• Strong skills in data analysis and performance metrics.
• Ability to collaborate with cross-functional teams.

Responsibilities

• Plan, manage, and execute lead generation campaigns.
• Coordinate events and promotions for campaign fulfillment.
• Analyze campaign performance and optimize strategies.

Skills

Campaign Management

Analytical Skills

Stakeholder Coordination

Job description

• Plan, manage and execute lead generation campaigns to meet monthly and quarterly targets
• Drive the campaign lifecycle — from concept ideation and creative development to clearance and launch
• Manage the campaign calendar, including digital ads, CX journeys, and tactical campaigns with distribution partner
• Ensure all marketing and communication materials are cleared with relevant stakeholders
• Coordinate with creative agencies or partners for design adaptation and timely delivery of assets
• Support processes and workflows to ensure timely lead follow-up
• Manage incentive fulfilment processes (e.g., sign-up gifts, meet-up incentives, event-based rewards)
• Track and forecast incentive usage, redemptions, and budget allocation
• Maintain hygiene of lead tagging, segmentation, and status tracking in CRM systems
• Collate and analyse campaign performance data across marketing channels
• Identify trends and insights to optimise campaigns and improve lead quality and conversion
• Prepare post-campaign reports and monthly summaries for internal and external stakeholders
• Propose improvements to SOPs and internal workflows for better efficiency and speed-to-market
• Stakeholder & Partnership Coordination
• Liaise with marketing and retail teams to align on both digital campaigns and F2F initiatives
• Coordinate on-ground events, roadshows, and store promotions (e.g., giveaways, contests)
• Assist in preparing quarterly partnership reviews and joint KPI tracking
• Collaborate closely within sales teams to align campaign mechanics with fulfilment capabilities

Campaign Marketing Executive #ESY

Singapore | Posted: Jun 25, 2025

Job scope:

• Campaign Management & Execution
• Plan, manage and execute lead generation campaigns to meet monthly and quarterly targets
• Drive the campaign lifecycle — from concept ideation and creative development to clearance and launch
• Manage the campaign calendar, including digital ads, CX journeys, and tactical campaigns with distribution partner
• Ensure all marketing and communication materials are cleared with relevant stakeholders
• Coordinate with creative agencies or partners for design adaptation and timely delivery of assets

• Lead Management & Fulfilment
• Support processes and workflows to ensure timely lead follow-up
• Manage incentive fulfilment processes (e.g., sign-up gifts, meet-up incentives, event-based rewards)
• Track and forecast incentive usage, redemptions, and budget allocation
• Maintain hygiene of lead tagging, segmentation, and status tracking in CRM systems

• Campaign Analytics & Optimisation
• Collate and analyse campaign performance data across marketing channels
• Identify trends and insights to optimise campaigns and improve lead quality and conversion
• Prepare post-campaign reports and monthly summaries for internal and external stakeholders
• Propose improvements to SOPs and internal workflows for better efficiency and speed-to-market

• Stakeholder & Partnership Coordination
• Liaise with marketing and retail teams to align on both digital campaigns and F2F initiatives
• Coordinate on-ground events, roadshows, and store promotions (e.g., giveaways, contests)
• Assist in preparing quarterly partnership reviews and joint KPI tracking
• Collaborate closely within sales teams to align campaign mechanics with fulfilment capabilities

Interested candidates, please email your resume to [e-mail]

Anna See Sing Yee
(Outsourcing Team)
Recruit Express Pte Ltd
EA License No: 99C4599

We regret that only shortlisted candidates will be contacted