Campaign Insights & Optimization Intern

InternSG; Singapore; On-site; SGD 8,900 - 16,000; Full time

Job summary

Praxium in Singapore is seeking a Digital Marketing & Analytics Intern to support email, landing pages, paid and organic campaigns. You will set up campaigns with guidance and help maintain funnel records.

You\'ll monitor performance, prepare summaries, compare channels, and participate in tests. You\'ll learn to connect campaign activity to marketing funnel stages and collaborate with the team.

Qualifications

• University-level or equivalent qualification in marketing or analytics.
• Comfort with spreadsheets and basic calculations.
• Ability to explain results clearly, not just report numbers.

Responsibilities

• Assist with set-up and quality checking of email campaigns, landing pages, and calls to action.
• Coordinate campaign timelines across social posts, emails, webinars, events, and enrolment periods.
• Maintain campaign records for spend, impressions, reach, clicks, sign-ups, and other metrics.
• Prepare performance summaries using metrics like CTR, conversion rate, and CPA.
• Compare results across channels and audiences to identify patterns.
• Support small tests of subject lines, CTAs, formats, or audience segments.
• Monitor website and content performance with analytics tools and flag data gaps.
• Recommend campaign adjustments based on evidence and document changes.

Skills

Spreadsheet proficiency

Data interpretation

Attention to detail

Communication

Curiosity about customer journeys

Education

University student or equivalent in marketing/analytics

Tools

Google Analytics

Meta tools

Email tools

Web content systems

Job description

Praxium in Singapore is seeking a Digital Marketing & Analytics Intern to support email, landing pages, paid and organic campaigns. You will set up campaigns with guidance and help maintain funnel records.

You\'ll monitor performance, prepare summaries, compare channels, and participate in tests. You\'ll learn to connect campaign activity to marketing funnel stages and collaborate with the team.