Campaign Executive (1 year contract)

Etiqa Insurance Singapore; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A leading insurance company in Singapore is seeking a Campaign Executive to manage and execute marketing campaigns. The ideal candidate will have a degree in Marketing and at least 2 years of marketing experience, focusing on digital lead generation. Strong project management and communication skills are essential for success in this fast-paced environment.

Qualifications

• Minimum 2 years of experience in marketing or campaign execution.
• Familiarity with digital marketing and CRM platforms.
• Proficient in Microsoft Excel and PowerPoint.

Responsibilities

• Plan, manage and execute lead generation campaigns.
• Support processes for timely lead follow-up.
• Prepare post-campaign performance reports.

Skills

Strong communication

Project management

Analytical skills

Team collaboration

Education

Degree in Marketing, Business or Communications

Tools

Meta Ads Manager

Google Ads

Salesforce

Job description

Etiqa is looking for a dynamic individual to join our team. Do you have what it takes?

Are you:

• Passionate about working with people?
• A creative thinker with a positive attitude & outlook?
• A strong dynamic communicator able to collaborate effectively?
• Willing to learn, adapt & grow in a fast paced work environment?

WANT TO MAKE A DIFFERENCE?

This exciting proposition allows you to work with Etiqa, a leader in the insurance sector, optimizing your unique skill set, and getting onboard our journey towards “Making The World A Better Place”.

ABOUT THE ROLE

We are looking for a dynamic and detail-oriented Campaign Executive to support the planning, execution, and optimisation of integrated marketing campaigns for our life insurance business, with a strong focus on digital lead generation and partnership initiatives.

This role is ideal for someone who thrives in a fast-paced environment and is eager to drive measurable business impact through campaign planning, customer engagement, and performance tracking.

SCOPE OVERVIEW

Campaign Management & Execution

• Plan, manage and execute lead generation campaigns to meet monthly and quarterly targets
• Drive the campaign lifecycle — from concept ideation and creative development to clearance and launch
• Manage the campaign calendar, including digital ads, CX journeys, and tactical campaigns with distribution partner
• Ensure all marketing and communication materials are cleared with relevant stakeholders
• Coordinate with creative agencies or partners for design adaptation and timely delivery of assets

Lead Management & Fulfilment

• Support processes and workflows to ensure timely lead follow-up
• Manage incentive fulfilment processes (e.g., sign-up gifts, meet-up incentives, event-based rewards)
• Track and forecast incentive usage, redemptions, and budget allocation
• Maintain hygiene of lead tagging, segmentation, and status tracking in CRM systems

Campaign Analytics & Optimisation

• Collate and analyse campaign performance data across marketing channels
• Identify trends and insights to optimise campaigns and improve lead quality and conversion
• Prepare post-campaign reports and monthly summaries for internal and external stakeholders
• Propose improvements to SOPs and internal workflows for better efficiency and speed-to-market

Stakeholder & Partnership Coordination

• Liaise with marketing and retail teams to align on both digital campaigns and F2F initiatives
• Coordinate on-ground events, roadshows, and store promotions (e.g., giveaways, contests)
• Assist in preparing quarterly partnership reviews and joint KPI tracking
• Collaborate closely within sales teams to align campaign mechanics with fulfilment capabilities

REQUIREMENTS

• Degree in Marketing, Business, Communications, or a related discipline
• Minimum 2 years of experience in marketing or campaign execution, preferably in the insurance and financial services.
• Familiarity with digital marketing and CRM platforms / tools (e.g., Meta Ads Manager, Google Ads, WhatsApp campaigns, Google Analytics, Salesforce)
• Strong project management skills — ability to juggle multiple campaigns, timelines, and stakeholders
• Proficient in Microsoft Excel and PowerPoint for campaign reporting and presentations
• A team player with keen attention to detail and a growth mindset