Campaign Executive

ETIQA INSURANCE PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading insurance company in Singapore is seeking a dynamic individual to join their advisory team in a marketing role. This position involves campaign management, lead generation, and performance analytics, aiming to enhance business outcomes. Candidates should possess a degree in relevant fields and at least two years of experience in marketing, preferably within the insurance sector. Strong communication and project management skills are essential.

Qualifications

• Minimum 2 years of experience in marketing or campaign execution, preferably in insurance.
• Familiarity with digital marketing platforms.
• Proficient in Microsoft Excel and PowerPoint for reporting.

Responsibilities

• Plan, manage and execute lead generation campaigns.
• Support processes for lead follow-up and incentive fulfilment.
• Analyse campaign performance data and propose optimisations.

Skills

Project Management

Campaign Analytics

Communication

Collaboration

Education

Degree in Marketing, Business, Communications

Tools

Meta Ads Manager

Google Ads

Salesforce

Google Analytics

Job description

Etiqa Insurance Singapore is looking for a dynamic individual to join our advisory team. Do you have what it takes?

Are you:

• Passionate about working with people?
• A creative thinker with a positive attitude & outlook?
• A strong dynamic communicator able to collaborate effectively?
• Willing to learn, adapt & grow in a fast paced work environment?

WANT TO MAKE A DIFFERENCE?
This exciting proposition allows you to work with Etiqa, a leader in the insurance sector, optimizing your unique
skill set, and getting onboard our journey towards “Making The World A Better Place”.

JOB SCOPE

Campaign Management & Execution

• Plan, manage and execute lead generation campaigns to meet monthly and quarterly targets
• Drive the campaign lifecycle — from concept ideation and creative development to clearance and launch
• Manage the campaign calendar, including digital ads, CX journeys, and tactical campaigns with distribution partner
• Ensure all marketing and communication materials are cleared with relevant stakeholders
• Coordinate with creative agencies or partners for design adaptation and timely delivery of assets

Lead Management & Fulfilment

• Support processes and workflows to ensure timely lead follow-up
• Manage incentive fulfilment processes (e.g., sign-up gifts, meet-up incentives, event-based rewards)
• Trackand forecast incentive usage, redemptions, and budget allocation
• Maintain hygiene of lead tagging, segmentation, and status tracking in CRM systems

Campaign Analytics & Optimisation

• Collate and analyse campaign performance data across marketing channels
• Identify trends and insights to optimise campaigns and improve lead quality and conversion
• Prepare post-campaign reports and monthly summaries for internal and external stakeholders
• Propose improvements to SOPs and internal workflows for better efficiency and speed-to-market

Stakeholder & Partnership Coordination

• Liaise with marketing and retail teams to align on both digital campaigns and F2F initiatives
• Coordinate on-ground events, roadshows, and store promotions (e.g., giveaways, contests)
• Assist in preparing quarterly partnership reviews and joint KPI tracking
• Collaborate closely within sales teams to align campaign mechanics with fulfilment capabilities

REQUIREMENTS

• Degree in Marketing, Business, Communications, or a related discipline
• Minimum 2 years of experience in marketing or campaign execution, preferably in the insurance and financial services.
• Familiarity with digital marketing and CRM platforms / tools (e.g., Meta Ads Manager, Google Ads, WhatsApp campaigns, Google Analytics, Salesforce)
• Strong project management skills — ability to juggle multiple campaigns, timelines, and stakeholders
• Proficient in Microsoft Excel and PowerPoint for campaign reporting and presentations
• A team player with keen attention to detail and a growth mindset