Campaign Executive

Etiqa Insurance Singapore; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

Etiqa Insurance Singapore seeks a dynamic Campaign Executive to manage and execute lead generation campaigns. The role involves collaboration with stakeholders, handling campaign analytics, and optimizing marketing strategies in a fast-paced environment. Candidates with a degree in Marketing and relevant experience are encouraged to apply.

Qualifications

• Minimum 2 years of experience in marketing or campaign execution.
• Familiarity with digital marketing and campaign tools required.
• Strong attention to detail and a team-oriented mindset.

Responsibilities

• Plan, manage, and execute lead generation campaigns.
• Coordinate campaign analytics and optimize performance.
• Manage stakeholder communication and marketing materials.

Skills

Project Management

Communication

Collaboration

Analytical Skills

Education

Degree in Marketing, Business, Communications or related discipline

Tools

CRM platforms

Meta Ads Manager

Google Ads

Google Analytics

Salesforce

Job description

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Etiqa Insurance Singapore is looking for a dynamic individual to join our advisory team. Do you have what it takes?

Are You

• Passionate about working with people?
• A creative thinker with a positive attitude & outlook?
• A strong dynamic communicator able to collaborate effectively?
• Willing to learn, adapt & grow in a fast paced work environment?
  
  

WANT TO MAKE A DIFFERENCE?

This exciting proposition allows you to work with Etiqa, a leader in the insurance sector, optimizing your unique

skill set, and getting onboard our journey towards “Making The World A Better Place”.

JOB SCOPE

Campaign Management & Execution

• Plan, manage and execute lead generation campaigns to meet monthly and quarterly targets
• Drive the campaign lifecycle — from concept ideation and creative development to clearance and launch
• Manage the campaign calendar, including digital ads, CX journeys, and tactical campaigns with distribution partner
• Ensure all marketing and communication materials are cleared with relevant stakeholders
• Coordinate with creative agencies or partners for design adaptation and timely delivery of assets
  
  

Lead Management & Fulfilment

• Support processes and workflows to ensure timely lead follow-up
• Manage incentive fulfilment processes (e.g., sign-up gifts, meet-up incentives, event-based rewards)
• Trackand forecast incentive usage, redemptions, and budget allocation
• Maintain hygiene of lead tagging, segmentation, and status tracking in CRM systems
  
  

Campaign Analytics & Optimisation

• Collate and analyse campaign performance data across marketing channels
• Identify trends and insights to optimise campaigns and improve lead quality and conversion
• Prepare post-campaign reports and monthly summaries for internal and external stakeholders
• Propose improvements to SOPs and internal workflows for better efficiency and speed-to-market
  
  

Stakeholder & Partnership Coordination

• Liaise with marketing and retail teams to align on both digital campaigns and F2F initiatives
• Coordinate on-ground events, roadshows, and store promotions (e.g., giveaways, contests)
• Assist in preparing quarterly partnership reviews and joint KPI tracking
• Collaborate closely within sales teams to align campaign mechanics with fulfilment capabilities
  
  

Requirements

• Degree in Marketing, Business, Communications, or a related discipline
• Minimum 2 years of experience in marketing or campaign execution, preferably in the insurance and financial services.
• Familiarity with digital marketing and CRM platforms / tools (e.g., Meta Ads Manager, Google Ads, WhatsApp campaigns, Google Analytics, Salesforce)
• Strong project management skills — ability to juggle multiple campaigns, timelines, and stakeholders
• Proficient in Microsoft Excel and PowerPoint for campaign reporting and presentations
• A team player with keen attention to detail and a growth mindset

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Insurance

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