Call Centre Team Lead

Private Advertiser; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A fast-growing dental group in Singapore is seeking a dynamic Call Centre Manager / Team Lead to lead their digital strategy and enhance brand visibility. The ideal candidate will have extensive experience in digital marketing within the healthcare sector, skillfully manage a team, and implement effective marketing campaigns to drive patient acquisition and engagement.

Qualifications

• Minimum 4–6 years of digital marketing experience, preferably in healthcare.
• Strong knowledge of Singapore’s digital landscape including PDPA compliance.
• Proven success in managing paid digital campaigns.

Responsibilities

• Lead and mentor a small marketing team.
• Develop and implement digital marketing strategies.
• Manage and optimise company website for conversion.

Skills

Digital Marketing

Team Leadership

SEO

Content Creation

Communication

Education

Degree in Marketing, Business, Communications

Tools

Google Ads

Google Analytics

Meta Ads Manager

WordPress

Job description

Job Title: Call Centre Manager / Team Lead
Industry: Dental / Healthcare
Location: Singapore
Employment Type: Full-Time

About the Company:

We are a fast-growing dental group in Singapore dedicated to providing exceptional patient care through advanced technology and compassionate service. With multiple clinic locations island-wide, we are seeking a dynamic and experienced Call Centre Manager / Team Lead to spearhead our digital strategy, strengthen brand visibility, and drive new patient acquisition in a competitive healthcare market.

Role Overview:

You will lead the Call Centre team and work closely with cross-functional departments including operations, clinical teams, and senior management. Your primary responsibility is to develop and execute high-impact digital marketing strategies that attract, engage, and retain patients, while ensuring a strong and consistent brand presence online.

Key Responsibilities:

Strategic Planning & Execution

• Develop and implement end-to-end digital marketing strategies aligned with business objectives.

• Plan and manage the full marketing funnel including awareness, lead generation, conversion, and retention.

Digital Campaigns & Lead Generation

• Plan and execute paid media campaigns (Google Ads, Facebook/Instagram, TikTok, LinkedIn).

• Monitor and optimise performance marketing to achieve cost-per-lead (CPL) and ROI targets.

• Drive patient bookings through digital channels including SEO, SEM, and social media.

Team Leadership & Stakeholder Management

• Lead and mentor a small marketing team.

• Work closely with clinic managers, operations team, and external agencies to support clinic-level marketing.

Content & Branding

• Oversee the creation of engaging content for websites, blogs, social media, email newsletters, and patient education.

• Maintain consistent branding across all digital touchpoints.

Website & CRM

• Manage and optimise the company website for user experience and conversion.

• Use CRM tools (e.g., HubSpot, Salesforce, or local solutions) for email marketing and patient communication.

Analytics & Reporting

• Track digital KPIs (CPC, ROAS, booking conversions) and provide insights to senior management.

• Use tools like Google Analytics, Meta Business Suite, and local market analysis to inform decisions.

Requirements:

• Degree in Marketing, Business, Communications, or a related field.

• Minimum 4–6 years of digital marketing experience, preferably in healthcare, dental, or a regulated industry.

• Demonstrated success in managing paid digital campaigns and leading a marketing team.

• Strong knowledge of Singapore’s digital landscape, including local trends, compliance (PDPA), and patient behavior.

• Proficient in tools like Google Ads, Meta Ads Manager, Google Analytics, SEMrush/Ahrefs, Canva, and WordPress.

• Excellent verbal and written communication skills.

Preferred:

• Experience with marketing for dental groups or clinic chains in Singapore.

• Familiarity with digital platforms commonly used in Singapore such as WhatsApp Business, Telegram, and SG-specific influencers or media.

• Understanding of healthcare compliance (e.g., PDPA, MOH advertising guidelines).