Business Messaging Program Manager, APAC

facebook singapore pte. ltd.; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Meta is seeking a Business Program Manager based in Singapore to connect global Enterprise Sales strategy with regional execution. You will translate strategic plans into regional actions across APAC, EMEA, LATAM, and NORAM, ensuring consistency, rigor, and timely delivery in fast-moving enterprise initiatives.

You will partner with Product, Engineering, Marketing, and Sales Ops to track progress, manage risk, and drive adoption of plays across regions, while reporting to the Global Lead,

Qualifications

• 10+ years in program management, sales ops, strategy, or client-facing roles, ideally SaaS/AI.
• Proven ability to run complex, cross-regional programs end-to-end across time zones.
• Strong communication and stakeholder-management with senior leadership exposure.
• Track record translating global strategy into local execution and mitigating regional constraints.

Responsibilities

• Translate global Enterprise Sales strategy into executable regional plans and drive consistent local operationalization across regions.
• Drive operating rigor behind priority verticals and emerging accounts so strategy is executed measurably.
• Own cadence and reviews that surface progress, risks, and gaps to leadership.
• Identify regional constraints and coordinate with product, policy, and regional leadership to preserve momentum.
• Coordinate across Product, Engineering, Marketing, Sales, and Sales Ops across time zones for aligned discussions.

Skills

Program management

Sales operations

Cross-functional leadership

Stakeholder management

AI tools familiarity

Education

Bachelor's degree

Tools

Salesforce

Tableau

Job description

Meta is seeking a Business Program Manager to serve as the connective layer between global Enterprise Sales strategy and its execution in every region. Business Messaging (WhatsApp, Messenger, Instagram) and Enterprise AI (Meta Business Agents) are among Meta's fastest-moving enterprise bets. This role takes the global plan, brings rigor and program discipline to how each region operationalizes it locally, and carries regional reality back into the global plan.

Based in Singapore and working across all regions (APAC, EMEA, LATAM, NORAM), you will report to the Global Lead, Enterprise Sales. This is not a regional book-support role, and it is not a like-for-like backfill of a single-region program manager.

You will support the Global Lead's book of business, an incubation portfolio focused on scaling a set of priority enterprise verticals globally, spanning travel and hospitality, mobility, and consumer and retail (including beauty), alongside a fast-growing emerging segment of high-potential accounts. A core part of the role is bringing consistent global rigor to how the strategy for each of these priorities is operationalized in every region; you communicate global rigor into the regions so that global sales plays, product launches, and GTM motions land consistently and on pace everywhere they need to.

Responsibilities

• Translate global Enterprise Sales strategy (Business Messaging and Enterprise AI) into executable regional plans, and drive consistent local operationalization across APAC, EMEA, LATAM, and NORAM
• Drive the operating rigor behind the Global Lead's priority verticals and emerging-account portfolio, ensuring the strategy for each is executed consistently and measurably across regions
• Own the operating rigor and cadence that hold regions to a common standard: reviews, trackers, and reporting that make progress, risks, and gap-to-goal visible to leadership
• Identify region-specific constraints and drive mitigation plans with product, policy, and regional leadership so momentum is preserved
• Run a two-way translation loop: carry regional realities and blockers back into global strategy so the plan reflects on-the-ground conditions; build first in one region so outputs can be adapted for the others
• Orchestrate stakeholders across Product, Engineering, Marketing, Sales, and Sales Ops, across time zones, so the right conversations happen at the right altitude
• Provide an objective, data-driven view of whether global plays are landing regionally; track against global revenue and adoption goals, and flag themes that need leadership intervention
• Partner with enablement to turn global strategy into replicable regional playbooks that scale without losing fidelity

Minimum Qualifications

• 10+ years in program management, sales operations, strategy, or client-facing roles, ideally within SaaS, enterprise AI, or platform businesses
• Proven ability to run complex, cross-functional programs from strategy through execution across multiple regions and time zones
• Strong communication and stakeholder-management skills, including work with senior leadership (Director/VP level)
• Track record of translating global strategy into consistent local execution, and of surfacing regional constraints early with credible mitigations
• Comfort operating in fast-growth, high-ambiguity environments with shifting priorities
• Bachelor's degree in a relevant field

Preferred Qualifications

• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience building reporting and governance cadences that leadership relies on for decisions
• Demonstrated use of AI tools to redesign workflows and drive measurable efficiency and quality gains
• Experience operating across APAC and at least one other region
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Commercial acumen in enterprise sales, and familiarity with Business Messaging or conversational/agentic AI products

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.