Business Intelligence Analyst

GAMELOGIC PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading company in the gaming industry is seeking a Market Research Analyst to prepare reports, conduct research on marketing strategies, and analyze data trends. The ideal candidate will have a diploma in marketing, excel in multitasking, and possess strong analytical skills. You will work closely with other marketing professionals to provide comprehensive reports that guide the company's marketing strategies and decisions.

Qualifications

• Strong background in Microsoft Office tools.
• Previous experience in market research is preferred.
• Knowledge of software applications including SAS and SPSS is an advantage.

Responsibilities

• Prepare reports on findings and illustrate data with graphs.
• Conduct research regarding marketing strategies and consumer opinions.
• Track and forecast trends in sales and marketing.

Skills

Communication

Multitasking

Data Analysis

Education

Diploma in marketing or related field

Tools

Microsoft Word

Microsoft Excel

SAS

SPSS

Job description

Responsibilities:

• Prepare reports on findings while illustrating data with graphs and translating complex results into written texts that are clear and understandable
• Devise and assess procedures and methods for data collection, including opinion polls, surveys and questionnaires
• Gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition
• Conduct research regarding marketing strategies and consumer opinions while collaborating with statisticians, marketing professionals and pollsters
• Track and forecast trends in sales and marketing, and analyze in detail the data collected to provide management with thorough reports and results
• Collect and analyze data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand
• Attend staff conferences in order to provide management with proposals and information on the distribution, promotion, pricing and design of products and services
Measure the effectiveness of advertising, marketing and communications strategies

Requirements:

• Diploma in marketing or a related field
• Excellent oral and written communication skills
• Ability to multitask well
• Strong background in Microsoft Word, Excel, Access and PowerPointPreferred
• Previous experience in market research
• Knowledge of software applications including SAS and SPSS
• Experience with various survey tools