Business Head

HerbYvore; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

A leading plant-based food brand in Singapore is seeking a Business Head to take ownership of strategy and P&L. The ideal candidate will have 10+ years of experience in FMCG or consumer startups, with a proven track record of scaling brands globally. Key responsibilities include developing business strategy, managing financials, and driving brand growth. A passion for plant-based food and sustainability is essential.

Qualifications

• 10+ years of leadership experience in FMCG, plant-based or startups.
• Proven scaling of a brand across multiple geographies.
• Deep commercial and strategic acumen with P&L ownership.

Responsibilities

• Develop and execute a multi-year strategy.
• Own full P&L accountability and financial management.
• Drive brand positioning and performance marketing.
• Collaborate with R&D for product innovation.
• Act as spokesperson for the brand.

Skills

Leadership experience

P&L management

Marketing expertise

Team-building

D2C growth experience

Passion for plant-based food

Education

Bachelor’s degree in Business, Marketing, or related field

MBA preferred

Job description

As Business Head, you will take full ownership of HerbYvore’s P&L, strategy, team, and execution. You will spearhead the company’s go-to-market, scale operations across channels and geographies, and develop a high-performance, purpose-driven team. This is both a strategic and hands-on leadership role for someone eager to scale a mission-aligned food brand globally.

Key Responsibilities

1. Strategy & Leadership

• Develop and execute a multi-year strategy aligned with HerbYvore’s vision
• Set business objectives, OKRs, and KPIs to drive revenue, margin, and brand equity.
• Act as the primary spokesperson and face of the brand in key markets and partnerships.

2. P&L & Financial Management

• Own full P&L accountability including top-line growth, gross margins, and EBITDA.
• Build robust financial forecasting, cost optimization, and pricing strategies.
• Deliver investor-ready performance reports and manage business health metrics.

3. Marketing & Brand Growth

• Drive brand positioning, consumer segmentation, and performance marketing.
• Oversee digital, content, and PR strategies to build brand love and awareness.
• Lead product launches and campaigns tied to sustainability and lifestyle trends.

4. Product & Innovation

• Collaborate with R&D partners (e.g., SIT, Foodplant) to launch new SKUs and formats.
• Conduct market and consumer research to guide innovation pipelines.
• Maintain a strong understanding of competitive landscape and plant-based trends.

Required Qualifications

• 10+ years of leadership experience, preferably in FMCG, plant-based or consumer startups
• Proven track record of scaling a brand or business across multiple geographies
• Deep commercial and strategic acumen; comfortable owning the P&L
• Hands-on experience with D2C growth, retail partnerships, and GTM strategies
• Strong leadership and team-building capabilities
• Passion for plant-based food, sustainability, and ethical consumption
• Bachelor’s degree in business, Marketing, or related field; MBA preferred

Nice to Have

• Exposure to food tech, nutrition science, or alt-protein innovation
• Prior experience working with R&D institutes or government-backed food initiatives
• Experience managing production/manufacturing partnerships across market