Business Development Manager

Hegen; Singapore; On-site; SGD 90,000 - 180,000; Full time

Job summary

Hegen in Singapore seeks a mission-driven Business Development Manager to expand retail and distribution, build strategic partnerships, and drive sustainable revenue.

You will shape growth with market insights, lead a commercial team, and collaborate across functions to list products, negotiate terms, and enhance brand presence for families worldwide.

Qualifications

• Bachelor's degree in Business, Marketing or relevant field.
• 5+ years’ experience in business development, partnerships or corporate sales in consumer goods/FMCG.
• 2–3 years of people management experience leading a commercial team.
• Proven success in market expansion, corporate partnerships, and commercial negotiations.
• Strong analytical, communication and presentation skills.
• Excellent interpersonal and stakeholder management capabilities.

Responsibilities

• Develop BD strategies to expand retail and distribution footprint locally.
• Identify opportunities, markets, and partnerships for growth.
• Analyze market trends to inform strategic decisions and opportunities.
• Strengthen relationships with key retail and distribution partners.
• Negotiate terms and joint business plans with key accounts.
• Lead account planning, forecast accuracy, and promotional execution across channels.
• Plan and execute market-entry strategies for new products with cross-functional teams.
• Onboard new distributors aligning with brand positioning and channel strategy.
• Support product listing, pricing, and merchandising for visibility and sell-through.
• Build partnerships with retail buyers and trade associations.
• Represent the brand in meetings, events and trade shows.
• Provide market feedback to refine product and marketing strategies.
• Monitor sales performance, ROI, and KPIs; translate insights into growth plans.
• Prepare and present regular business reviews to management.
• Drive process improvements for speed-to-market.

Skills

Business development

Partnerships

Corporate sales

Leadership

Analytical skills

Communication skills

Education

Bachelor's degree in Business or Marketing

Job description

We are looking for a mission-driven and entrepreneurial Business Development Manager to join our Commercial team. In this role, you will play a key part in identifying new growth opportunities, expanding Hegen's market presence, and building strategic partnerships that drive sustainable revenue and strengthen our brand. You will combine commercial acumen with strategic thinking and hands-on execution to develop meaningful relationships, unlock new business opportunities, and deliver measurable business impact.

If you thrive in a fast-paced, purpose-led environment and are excited by the opportunity to shape the next phase of Hegen's growth, we would love to hear from you. Join us as we continue to build the next chapter of Hegen's entrepreneurial journey and create lasting value for families around the world.

Key Responsibilities

Business Strategy & Growth

• Develop and execute business development strategies to expand the company’s retail and distribution footprint locally.
• Identify new business opportunities, potential markets, and partnership models that align with the company’s growth objectives.
• Analyse market trends and consumer insights to inform strategic decisions and uncover growth opportunities.

Channel & Account Management

• Strengthen relationships with key retail and distribution partners to maximize sales performance and brand visibility.
• Negotiate commercial terms, trade agreements, and joint business plans with key accounts to achieve volume, margin, and profitability targets.
• Lead account planning, forecast accuracy, and promotional execution across channels.

New Market & Product Expansion

• Collaborate with cross-functional teams to plan and execute market-entry strategies for new products.
• Evaluate and onboard new distributors or retail partners in line with brand positioning and channel strategy.
• Support product listing, pricing, and merchandising strategies to optimize visibility and sell-through.

Partnership & Stakeholder Engagement

• Build strategic partnerships with external stakeholders such as retail buyers and trade associations.
• Represent the brand in key business meetings, industry events, and trade shows.
• Provide market feedback to cross-functional teams to refine product and marketing strategies

Performance & Reporting

• Monitor sales performance, ROI, and business KPIs, translating insights into actionable growth plans.
• Prepare and present regular business reviews and performance reports to management.
• Drive process improvements to enhance efficiency and speed-to-market.

Requirements

• Bachelor's degree in Business, Marketing and/or relevant field
• At least 5 years’ of experience in a business development, partnerships or corporate sales function within consumer goods or FMCG industry
• Minimum 2 to 3 years of people management experience, with demonstrated ability to lead and inspire a commercial team.
• Proven success in driving market expansion, establishing corporate partnerships and managing commercial negotiations
• Strong analytical, communication and presentation skills
• Excellent interpersonal and stakeholder management capabilities
• Entrepreneurial, creative and mission-driven, with the agility to thrive in a fast-paced environment and work collaboratively across teams

Who We Are

At Hegen, we redefine the parenting experience with award-winning innovations tailored for mothers and their little ones. As a trusted brand in mother and baby products, our mission is to empower mothers in their breastfeeding journey and ease the transition into parenthood through meaningful products and services. Recognised as one of Singapore’s top 10 fastest growing companies, Hegen takes pride in creating practical solutions that combine thoughtful designs with functionality and sustainability for time-strapped parents.

Equal Opportunity & Data Protection Statement

Hegen is an equal opportunity employer and is committed to building an inclusive and diverse workforce. All employment decisions are based on merit, qualifications, and business needs. By submitting your application, you consent to the collection, use and disclosure of your personal data for recruitment and employment-related purposes in accordance with applicable data protection laws.

Join Us

At Hegen, we are passionate about fostering a purpose-driven, inclusive and collaborative work environment where every team member can thrive. We are committed to supporting personal growth and offering opportunities for career development at every stage of your journey.