Business Development Manager

BMW ASIA PTE LTD; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A leading automotive company in Singapore seeks a Marketing Manager to oversee the sales and marketing strategy for BMW & MINI parts in the APAC region. The role involves budget management, dealer coaching, and implementing marketing initiatives to enhance customer satisfaction. The ideal candidate should have a Bachelor's degree in Marketing or Business and at least 5 years of relevant experience.

Qualifications

• 5+ years of experience in a marketing or sales role.
• Strong understanding of customer satisfaction metrics.
• Experience in coordinating large-scale events.

Responsibilities

• Drive sales and revenue targets for parts and accessories.
• Implement marketing strategies for customer retention.
• Plan annual Aftersales conferences and dealer workshops.

Skills

Sales strategy development

Marketing execution

Budget management

Customer relationship management

Analytical skills

Education

Bachelor's degree in Marketing or Business

Job description

Responsibilities

• Responsible for the sales, revenue and contribution margin targets for original parts, accessories, chemicals and lifestyle products for BMW & MINI in APAC region.
• Responsible for the definition of the Customer Support strategy, the strategic initiatives and measures of the market.
• Analyse the area of accessories, parts and lifestyle, identify potentials and derive marketing measures for short-term and long-term goals.
• Implement Showroom Concept in Markets together with dealer development and dealers.
• Budget planning and controlling.
• Dealer visits with focus on main markets together with Area Manager.
• Regular reporting of the activities

Main Activities

1. Aftersales Marketing

   • Develop and implement marketing measures and activities for the yearly marketing calendar that aims to improve customer satisfaction, service retention and achieve the turnover and profit results.
   • Consistent measurement of planned marketing activities against marketing goals.
   • Identify, develop and implement marketing activities with area managers and markets to support the achievement of parts sales target, customer satisfaction and service retention.

2. Business Development

   • To propose and strategize the short-term and long-terms goals with Aftersales Director and Parts Manager in order to achieve turnover and profit results for BMW & MINI in APAC region.
   • Identify and evaluate potentials in new business area and derive marketing measures & activities.
   • Identify potential sales channels and activities with area managers and markets to achieve the turnover and profit results.
   • Work closely with business to identify, evaluate and steer the implementation of new products offers / projects together with Parts Manager & Area Managers that aims to improve customer satisfaction, service retention and achieve turnover and profit results.
   • Support Accessories Sales Managers, Field Force Aftersales Marketing and Aftersales Marketing Specialist at markets to identify potentials and increase revenue in parts, accessories and lifestyle business.
   • Provides input and directions to dealers on concept development for aftersales activities.
   • Communicates new products and product information to markets.
   • Development and implementation of projects at the point of sale to increase customer satisfaction.
   • Identify and implement potential products offers / packages such as Service Inclusive, Value Service Package and Body & Paint that aim to improve service retention and achieve the turnover and profit for the region.
   • Creation and interpretation of business segment analyses for parts as well as analysis of current customer consumption behavior to derive potential development measures.
   • Establish measures and activities that assist the markets / dealers in improving the body and paint business.
   • Develop and establish the aftersales CRM system / customer lifecycle management & measures to improve customer loyalty / retention and parts turnover.

3. Marketing Budget

   • To propose and allocate marketing budget (marketing support for dealers, incentives, goodwill, warranty hub) with Aftersales Director for all markets and dealers.
   • To control and monitor the marketing budget.
   • Compliance to the provided marketing budgets for each markets, dealers and activities.
   • Manage and monitor dealers’ market support request and reimbursement process.
   • To coordinate with Finance for reporting templates.

4. Dealer Coaching

   • To guide and provide training for the aftersales marketing responsible personnel or new hires in the markets / dealership with the necessary skills and knowledge on the aftersales CI requirements for the respective brand and aftersales marketing.

5. Conference and Dealer Activities

   • To plan, organize the annual BMW Group Asia Aftersales Conference and/or Aftersales workshops for the region.
   • To plan, organize and coordinate the region incentive programs / trips.

6. Other Business Units

   • New Car Product: To liaise, coordinate and support the new car product team in identifying and proposing suitable accessories for edition cars or display cars during event in the markets / dealership.
   • Together with the area manages, plan and propose the ideal layout, showroom concept and communication materials for the aftersales area in the showroom.

7. Business Reporting / Communication

   • Consolidate, prepare and submit best practices to BMW AG and markets.
   • Informs, prepares and enables aftersales information exchanges through quarterly newsletter for the markets.

8. Others

   • Communicates new and promotional products for internal staff purchases.