Business Development Executive (Marketing)

Phillip Securities Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company in the financial sector seeks a Marketing Executive to plan and execute creative campaigns that drive recruitment. The role involves conceptualizing marketing collaterals, collaborating with stakeholders, and executing outreach strategies in both digital and traditional formats. Ideal candidates hold a Bachelor’s in Marketing and have experience in marketing communications. Fluency in both English and Mandarin is preferred to communicate effectively with clients.

Qualifications

• At least 2 years of relevant marketing experience preferred, entry-level candidates may apply.
• Fluency in English and Mandarin preferred for communication.
• Good knowledge of website and marketing design practices.

Responsibilities

• Plan and execute creative marketing campaigns to enhance recruitment.
• Create marketing collateral for financial products.
• Align marketing strategies with internal and external stakeholders.

Skills

Adobe Photoshop

Adobe Illustrator

HTML

SEO

Mailchimp

Google Analytics

SEM

GDN

Facebook Marketing

Education

Bachelor’s Degree in Marketing

Job description

Responsibilities:

• Planning and execution of creative campaigns and promotional activities in marketing that will promote recruitment numbers and productivity

• Conceptualization and production of digital and physical marketing collaterals on financial products and services

• Work with internal stakeholders and salesforce to align marketing strategies and activities

• Liaise across departments and with external parties to facilitate smooth execution of campaigns and projects according to deadlines

• Create digital outreach strategies that incorporate multiple forms of media including webinars, email, social media, paid search, SEO, SEM, GDN, banner ads and more

• Identify opportunities for participation in external events/trade shows, and provide support in planning and execution of internal and external events and customer outreach/engagement activities

• Conduct post-event analysis to track demand statistics for improving recruitment numbers and productivity

• Conduct market intelligence to keep the offerings competitive

Requirements:

• Bachelor’s Degree in Marketing or any relevant field

• 2 years of relevant and/or marketing communications experience is preferred, but entry-level candidates may apply

• Fluency in written and spoken English and Mandarin preferred to effectively communicate with Mandarin-speaking clients

• Good knowledge of website and marketing design best practices

• Adobe Photoshop, Adobe Illustrator, HTML and WordPress, SEO, Mailchimp, Google Analytics know-how preferred

• Traditional and digital marketing know-how, including SEM, GDN, Facebook preferred

• Certifications in CMFAS M1A, M5 and familiarity with stocks, financial products will be an advantage

• Motivated, able to take initiative and work independently, with an eye for design, knack for crafting messages and ability to think out of the box!