Business Development Executive (Fairs & Exhibitions)

SECOND TALENT SG PTE. LTD.; Singapore; On-site; USD 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Business Development Executive to enhance its dynamic team. This role transcends traditional sales; you will be a strategic partner to exhibitors, leveraging data insights to drive measurable growth. Engage with leading brands in the parenting and baby sector while collaborating with cross-functional teams to deliver tailored solutions. Join a fast-paced, entrepreneurial environment where your contributions will directly impact client success and brand visibility. If you're results-driven and passionate about fostering long-term partnerships, this opportunity is for you.

Benefits

Attractive Compensation

Performance-Based Incentives

Agile Work Environment

Qualifications

• Proven experience in sales, business development, or client consulting.
• Strong commercial acumen and understanding of brand growth strategies.

Responsibilities

• Act as a business consultant to exhibitors, advising on strategies.
• Identify and secure new exhibitors and partners in the industry.

Skills

Sales Experience

Client Consulting

Commercial Acumen

Relationship Building

Results-Driven

Education

Bachelor's Degree

Job description

Business Development Executive (Fairs & Exhibitions)
Our client is a market leader shaping the parenting and consumer goods landscape across Southeast Asia.

Our client isn’t just an event organizer—they’re a strategic growth partner for brands in the parenting and baby industry. With a strong foothold in Southeast Asia, they drive results through large-scale fairs, digital activations, and data-driven marketing strategies that help businesses scale and connect with consumers.

They are now looking for a Business Development Executive to join their dynamic team. This role goes beyond sales—you’ll act as a consultant, advisor, and strategic partner to exhibitors, helping them achieve measurable growth through the company’s ecosystem of platforms and events.

Key Responsibilities

Strategic Sales & Consultation

• Act as a business consultant to exhibitors, advising on booth placement, brand visibility, and return on investment strategies.
• Leverage data insights to help clients improve customer engagement and drive higher conversions.
• Pitch a full suite of offerings—including booth spaces, sponsorships, digital marketing, and brand activations.

New Business Development

• Identify and secure new exhibitors and partners across various categories within the parenting and lifestyle industries.
• Develop and execute sales strategies tailored to client goals and market trends.

Client Management & Retention

• Build and maintain strong, consultative relationships with clients to drive repeat business and long-term partnerships.
• Collaborate cross-functionally with internal teams (marketing, operations, analytics) to deliver tailored, end-to-end solutions.

What We’re Looking For

• Proven experience in sales, business development, or client consulting (experience in events, exhibitions, or trade shows is a plus)
• Strong commercial acumen and an understanding of brand growth strategies
• Excellent relationship-building and communication skills
• Results-driven, self-motivated, and thrives in a fast-paced, entrepreneurial environment

Why Join This Role

• Strategic Impact – Go beyond selling and become a growth partner to top brands
• Fast Execution – Be part of an agile and entrepreneurial team where ideas turn into action
• Work with Leading Brands – Engage directly with prominent names in the parenting and baby space
• Attractive Compensation – Competitive salary with strong performance-based incentives