Business Development Executive (Brand Activation)

Mummys Market Pte Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

Mummys Market, leading in Southeast Asia's parenting events and e-commerce, seeks a Business Development Executive passionate about sales and partnerships. This role involves client outreach, managing relationships, and achieving sales KPIs. Candidates should possess 1-4 years of relevant experience and excellent communication skills, with a preference for those with event experience.

Qualifications

• 1–4 years of experience in sales, business development, or account management.
• Bonus if you've experience in exhibitions/events or parenting/baby products.

Responsibilities

• Identify and reach out to new potential clients via market research and cold calling.
• Pitch our platform and brand activation opportunities to prospects.
• Build long-term client relationships to encourage repeat business.

Skills

Excellent communication

Presentation skills

Client relationship management

Self-motivated

Team player

Education

Degree or diploma in Business

Marketing

Communications

Job description

About the Role

Mummys Market is Southeast Asia’s leading platform for parenting events, e-commerce, and retail — and we’re still growing! From hosting Singapore’s largest baby fairs to powering data-driven campaigns for brands like Nestlé, P&G, and Unilever, we help businesses connect with over 500,000 parents every year.

We’re looking for an energetic and driven Business Development Executive to join our Brand Activation team — someone who’s passionate about sales, partnerships, and helping brands grow through exhibitions and marketing activations.

Key Responsibilities

• Identify and reach out to new potential clients (via market research and cold calling)

• Pitch our platform, exhibitions, and brand activation opportunities to prospects

• Build long-term client relationships to encourage repeat business

• Hit sales KPIs and revenue targets set by the company

• Provide support to clients to ensure smooth onboarding and post-sale experience

• Work closely with internal teams (marketing, operations) to deliver great outcomes

• Manage key accounts and ensure client satisfaction

Requirements

• 1–4 years of experience in sales, business development, or account management

• Excellent communication and presentation skills

• Strong ability to build rapport and manage client relationships

• Self-motivated, target-driven, and able to work independently

• A team player who thrives in a fast-paced environment

• Bonus if you have experience in exhibitions/events or the parenting/baby products space

• Degree or diploma in Business, Marketing, Communications, or a related field

Personal Attributes

• Strong interpersonal and relationship-building skills.

• Commercially minded with a focus on outcomes and client success.

• Confident, proactive, and resilient under pressure.

• Highly organized and capable of managing multiple priorities.

• A team player who takes initiative and owns results.

What We Value

• Growth Mindset – Always learning, always evolving.

• Results-Oriented – Focused on outcomes, not just activity.

• Integrity – Doing the right thing, always.

• Teamwork – We support one another and succeed together.