Branding Manager

GOLD KILI TRADING ENTERPRISE (SINGAPORE) PTE LTD; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading company specializing in beverages is seeking a Marketing Executive to drive product management, event marketing, and digital campaigns. The role requires a creative and proactive individual with significant experience in brand management, particularly in the F&B sector. You will enjoy the freedom to propose innovative marketing ideas while working in a fun office environment.

Qualifications

• Minimum 3 years' relevant experience in brand management and marketing, preferably in F&B.
• Good command of English and basic Chinese required.
• Eager, enthusiastic, and resourceful.

Responsibilities

• Develop and implement a New Product Launch Plan and marketing campaigns.
• Oversee digital marketing strategies and content for social media.
• Conceptualize trade exhibitions and CSR events.

Skills

Creativity

Proficiency in social media

Photography skills

Education

Bachelor's degree in Public Relations / Marketing / Mass Communication

Tools

Content management systems

Design software

Job description

We are looking for a passionate and responsible individual to support our marketing duties. This role requires someone with a strong passion for starting his/her own business, dare to “think-out-of-the-box” and most importantly, a thing for food! He or she will have the freedom to propose ideas and experience working at a fun and cosy office environment.

Division: Manufacturing of Coffee, Milk Tea and Asian Drink.

Job Description

1. New Product Marketing
   • In alignment with company’s strategic direction, develop and implement product management activities including strategic product planning for New Product Launch Plan, building campaign activities, and A&P budget planning.
   • Work closely with local distributor on implementing trade marketing activities at store level.
   • Work with advertising and creative agencies to develop impactful marketing materials and campaign.
   • Create design brief and work closely with creative agencies on developing new retail packaging design.
   • Create content and copywriting for new retail packaging and all marketing materials.
   • Conduct post-launch / campaign evaluation to identify best practices and areas for improvements.
   • Support new product training / sales kit.
2. Event Marketing
   • Work with sales representatives and overseas distributors to strategize marketing efforts for events.
   • Provide support to distributors for event planning and execution.
   • Work with creative agencies to conceptualize and develop marketing collaterals for events.
3. Digital Marketing
   • Plan and oversee the implementation of digital marketing strategies & campaign in line with brand/product directions, and to increase awareness in Singapore market.
   • Develop content for Social Media marketing efforts (Facebook, Instagram)
   • Communication & Outreach: Generate new leads through online engagements.
4. Corporate branding
   • Conceptualize, plan and coordinates with both internal and external stakeholders in executing trade exhibitions.
   • Plan and execute CSR events and corporate sponsorship.
   • Oversees trademark registrations and renewals.
5. Ecommerce
   • Oversees and leads the Ecommerce team.
   • Controls A&P budget and ensure that promotional activities aligns with company’s strategic direction and objectives.

Requirements

• Bachelor's degree or equivalent in Public Relations / Marketing / Mass Communication or related discipline
• Minimum 3 years’ relevant experience, brand management and marketing experience, preferably in the F&B
• Eager, enthusiastic, positive attitude, creative, resourceful.
• Proficiency in social media platforms and content management.
• Proficiency in design.
• Good photography skills.
• Good command of English and basic Chinese.
• Relevant experience in Marketing.