Branded Retail Store Excellence Manager

the LEGO Group; Singapore; Hybrid; SGD 60,000 - 80,000; Full time

Job summary

A leading toy manufacturer is looking for a Branded Retail Store Excellence Manager in Singapore to elevate the retail experiences in LEGO Certified Stores across the APAC region. This role involves implementing global retail standards, collaborating with local teams, and optimizing customer experiences. Ideal candidates should have solid retail management experience and strong analytical skills. Join the team to contribute to a culture of creativity and inclusivity.

Benefits

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Qualifications

• Solid experience in retail management or retail operations with strong B2B understanding.
• Proven ability to implement visual merchandising and planograms.
• Strong analytical skills for data-driven insights.

Responsibilities

• Deliver global listings and visual merchandising strategies.
• Act as a Retail Business Partner for local business units.
• Collaborate on global initiatives to enhance brand presence.

Skills

Retail management

Visual merchandising

Analytical skills

Strong interpersonal skills

Job description

Branded Retail Store Excellence Manager

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• Location Singapore, Singapore

• Job ID 0000026672

• Category Sales, Marketing & Product Management

Job Description

Are you passionate about elevating retail experiences and driving excellence across the LEGO Certified Stores (LCS)?

Support our global partners retail initiatives for B2B Branded Channel to deliver a consistent, on-brand customer experience and drive growth in this fast-expanding market!

No relocation assistance is offered for this position.

Core Responsibilities

• Deliver global listings, planograms, visual merchandising, store optimization and floor plan recommendations for all B2B Branded sub-channels, ensuring adherence to global directions and standards.

• Act as a key Retail Business Partner to support local business units across the APAC region to implement retail strategies and elevate the LEGO in-store experience through effective execution.

• Key liaison between APAC markets and global teams to share insights, best practices, campaign tracking, partner performance insights and support needs within the region.

• Collaborating on global initiatives to enhance brand presence and shopper engagement.

Play your part in our team succeeding

As a Branded Retail Store Excellence Manager, you will help drive retail excellence across partners branded stores, focusing on the APAC region. You will work closely with regional channel lead, local Key Account Managers and channel dedicated marketing teams to support the implementation of global retail standards and initiatives that improve the LEGO brand experience and increase shopper reach in the region. Additionally, you will support the LCS Partner Excellence Lead on selected global projects—such as listings and planograms.

In this role, you will play a crucial part in bringing the LEGO brand to life in LEGO Certified Stores by supporting local teams and Partners in crafting an outstanding retail experience that encourages creativity and connections across shoppers and consumers. You will also act as a compelling storyteller, helping to build belief in the vision and value of the Global Retail Excellence agenda.

Do you have what it takes?

• Solid experience in retail management or retail operations with a strong understanding of B2B Branded channels.

• Proven ability to implement pivotal initiatives, including visual merchandising and planograms, that improve customer experience and optimize sales.

• Strong analytical skills that enable the identification of the optimal product range by store format, using predictive engine SKU performance and potential to deliver actionable insights from trend analysis, campaign tracking and partner performance metrics.

• Strong interpersonal and communication skills to collaborate with regional lead, retail training, local teams and global partners.

• Flexibility to travel as needed within the APAC region.#LI-SW1

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.