Brand Strategist

DARTSLIVE (S) PTE. LTD.; Singapore; On-site; SGD 65,000 - 90,000; Full time

Job summary

A leading entity in the sports branding field in Singapore is seeking an experienced BRAND STRATEGIST to develop and implement innovative brand strategies. This pivotal role involves strategic planning, scriptwriting, and overseeing content production to foster meaningful engagement and growth. Ideal candidates will have extensive experience in brand strategy, particularly within the darts industry, and possess strong analytical and storytelling capabilities.

Qualifications

• 5–8+ years of experience in brand strategy, preferably in sports or darts.
• Excellent analytical and storytelling skills.
• Ability to adapt content across English, Mandarin, and Southeast Asian styles.

Responsibilities

• Develop and execute multi-channel content strategies.
• Write scripts for promotional materials and direct creatives.
• Lead video production from ideation to execution across various locations.

Skills

Analytical skills

Storytelling

Presentation skills

Tools

Adobe Creative Suite

Figma

Google Analytics

Job description

JOB SUMMARY

We are looking for a seasoned BRAND STRATEGIST to lead the development and execution of brand strategies that drive growth, differentiation, and meaningful engagement. This role combines strategic thinking, creativity, and analytical rigor to build and evolve brand identities, voice, positioning, and market relevance.

KEY RESPONSIBILITIES

1. Strategic Brand Planning

· Develop & execute multi-channel content strategies aligned with overall brand goals.

· Analyze audience insights and regional trends (especially Southeast Asia) to tailor communication plans.

· Build annual marketing calendars and campaign blueprints with KPIs for engagement, reach, and conversion.

2. Scriptwriting & Creative Direction

· Experienced in writing scripts for promotional videos, interviews, commercial content, livestreams, and ceremony sequences.

· Strong grasp of brand tone, storytelling arc, and emotional pacing to create compelling narratives for diverse audiences.

· Adaptable between English, Mandarin, and localized Southeast Asian content styles.

3. Content Production (Producer Role)

· Lead video and photo productions from ideation to execution — including storyboarding, talent coordination, shoot scheduling, and on-set direction.

· Manage multi-day and multi-location shoots with internal and external production crews.

· Oversee post-production timelines and approvals to meet campaign or event deadlines.

REQUIREMENTS :

• 5–8+ years of experience in brand strategy, ideally in sports industry, especially in Darts Industry.
• Excellent analytical, storytelling, and presentation skills.
• Proficiency in tools like Adobe Creative Suite, Figma, Keynote, Google Analytics, and brand tracking platforms is a plus.