Brand & Social Media Executive

SEVENS GROUP PTE LTD; Singapore; On-site; USD 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic marketing professional to lead their strategic marketing initiatives. This role involves developing comprehensive marketing strategies, managing multi-channel campaigns, and optimizing digital marketing efforts to enhance brand visibility and customer engagement. As part of a collaborative team, you will analyze market trends, oversee campaign performance, and ensure brand consistency across all communications. If you are passionate about marketing and eager to make a significant impact, this opportunity is perfect for you.

Qualifications

• 3-5 years of experience in marketing with a focus on digital platforms.
• Strong analytical skills to derive actionable insights from data.

Responsibilities

• Develop and implement marketing strategies aligned with business goals.
• Manage multi-channel marketing campaigns and monitor their effectiveness.

Skills

Digital Marketing

SEO

SEM

Social Media Marketing

Email Marketing

Data Analysis

Project Management

Creative Thinking

Education

Diploma in Marketing

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Bachelor’s degree in Communications

Tools

HubSpot

Salesforce

Job description

Job Responsibilities:

1. Strategy Development and Implementation:

• Develop, implement, and track comprehensive marketing strategies to promote company services.

• Develop marketing strategies with overall business objectives.

• Identify market trends and competitor activity to inform marketing decisions.

• Analyze customer feedback and industry data to continuously improve marketing campaigns.

2. Campaign Management:

• Design, plan, and manage multi-channel marketing campaigns (digital, print, events, etc.).

• Oversee and execute marketing initiatives, ensuring they are on brand and meet business goals.

• Monitor the effectiveness of campaigns through analytics and performance metrics.

• Coordinate with the creative team to develop content for campaigns, including advertisements, social media posts, and email marketing.

3. Digital Marketing:

• Manage digital marketing efforts including social media, SEO, SEM, email marketing, and PPC advertising.

• Optimize digital channels for maximum performance, targeting the right audience segments.

• Utilize marketing automation tools and CRM systems to improve customer engagement and retention.

4. Brand Management:

• Ensure brand consistency across all marketing materials and communications.

• Maintain and strengthen the brand's image, positioning, and message.

• Work with design teams to create visually appealing and impactful marketing collateral.

5. Budgeting and Reporting:

• Manage and allocate the marketing budget for various campaigns and initiatives.

• Prepare detailed reports on campaign performance, ROI, and market analysis.

• Present marketing results and insights to senior management.

6. Public Relations:

• Build and maintain relationships with media contacts and industry influencers.

• Market Research and Consumer Insights:

• Conduct market research to identify new business opportunities and consumer trends.

• Analyze data from surveys, focus groups, and other research methods to understand consumer needs.

• Use insights to refine marketing strategies and create targeted campaigns.

Qualifications and Skills:

• Diploma / Bachelor’s degree in Marketing, Business, Communications, or a related field

• Minimum of 3-5 years of experience in marketing

• Strong understanding of digital marketing platforms (SEO, SEM, social media, email marketing, etc.).

• Experience with marketing automation tools and CRM systems (e.g., HubSpot, Salesforce).

• Excellent communication and interpersonal skills.

• Ability to analyze data and derive actionable insights.

• Strong project management and organizational skills.

• Creative thinking with attention to detail.