Brand Marketing Manager (Jurong Area; FMCG Industry)

-; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A dynamic FMCG firm in Singapore is seeking a skilled brand management professional to enhance brand equity and execute integrated marketing campaigns. The ideal candidate has a strong background in brand management and digital marketing, excellent communication skills, and the ability to drive effective marketing initiatives across diverse sales channels.

Qualifications

• Proven experience in brand management and digital marketing within the FMCG industry.
• Strong understanding of digital marketing tools and metrics.
• Excellent written and verbal communication skills.
• Ability to handle multiple campaigns across different sales channels.

Responsibilities

• Collaborate in developing brand strategies.
• Develop and implement integrated marketing campaigns.
• Analyze sales performance data across channels.
• Lead content creation for various digital platforms.
• Oversee the company's digital presence and marketing efforts.

Skills

Brand management

Digital marketing

Project management

Creative thinking

Problem-solving skills

Tools

Google Analytics

Social media platforms

Email marketing software

Graphic design tools

Job description

We offer an innovative and dynamic environment where you can make a tangible impact in the FMCG industry. Join us and help shape the future of our brand while driving growth across multiple sales channels.

Key Responsibilities:

Brand Management:

• Collaborate in developing and executing brand strategies to enhance brand equity and positioning across all sales channels.
• Ensure consistent brand messaging and alignment with the company's mission and values across all sales channels and distribution platforms.
• Partner with cross-functional teams ( sales, customer service & etc) to deliver cohesive, compelling brand experiences.
• Conduct regular competitor analysis and market research to track industry trends and consumer preferences.
• Assist in organizing brand events, activations, and sponsorships to drive brand visibility and engagement.

Marketing Strategy and Campaign Management:

• Develop and implement integrated marketing campaigns across digital, traditional media, and point-of-sale channels, tailored to specific sales platforms.
• Monitor and analyze the effectiveness of marketing campaigns, adjusting strategies to improve performance across all channels.
• Coordinate with external agencies, media partners, and influencers to create impactful marketing initiatives.
• Create compelling marketing materials (brochures, digital assets, product packaging & etc) optimized for various platforms.
• Manage partnerships with key influencers, thought leaders, and brand ambassadors to extend brand reach and engagement.

Sales Channel Support and Optimization:

• Work closely with the sales team to ensure marketing initiatives effectively support the various platforms.
• Collaborate with retail sector counterparts to design and implement in-store promotions and campaigns that drive foot traffic and sales.
• Analyze sales performance data across channels, offering actionable insights for continuous improvement.
• Identify and explore new sales channels and distribution opportunities to increase market share.

Content Creation and Management:

• Lead content creation for websites, social media platforms and etc to ensure alignment with sales strategies for each channel.
• Manage social media content calendars, ensuring consistent engagement and driving sales across multiple platforms.
• Coordinate photo/video shoots for brand campaigns, product launches, and digital marketing content.

Digital Marketing

• Oversee the company's digital presence, ensuring alignment with sales objectives across various platforms.
• Implement SEO and SEM strategies to drive traffic and improve visibility across online sales channels.
• Track and report on KPIs for digital marketing, focusing on sales performance across various platforms.

Requirements:

• Proven experience in brand management and digital marketing, preferably within the FMCG industry.
• Strong understanding of digital marketing tools (Google Analytics, social media platforms, email marketing software).
• Excellent written and verbal communication skills, with the ability to create compelling narratives for various platforms.
• Project management skills, with the ability to handle multiple campaigns across different sales channels.
• Creative thinking, problem-solving skills, and exceptional attention to detail.
• Proficiency in graphic design tools is a plus.