Brand & Marketing Manager

• Brand Development: develop brand guidelines and design new brand retail experience and product portfolio enhancements.
• Strategic Planning: implement comprehensive full year marketing plan/calendar aligned with the company's growth model to drive customer acquisition, retention, and brand visibility across all regions of operation.
• Team Leadership: lead an agile and high-performing marketing team, fostering a culture of innovation, collaboration, and excellence.
• Brand Management: define and strengthen brand identity, ensuring consistent messaging and brand guidelines across all marketing channels and touchpoints.
• Campaign Management: lead multi-channel marketing campaigns that leverage traditional and digital channels, including social media, influencer marketing, content marketing, and partnerships, to reach target audiences and drive user engagement.
• KPI Establishment: establish key performance indicators (KPIs) and track the effectiveness of marketing initiatives to continuously optimise campaigns based on data-driven insights.
• Stakeholder Management: collaborate closely with internal teams to ensure alignment and coordination in executing marketing initiatives and achieving business objectives.
• Budget Management: develop and manage the marketing budget, allocating resources effectively to maximize return on investment and drive cost-efficient marketing campaigns.

Requirements:

• Degree in Business, Marketing or any related discipline.
• 10 years experience in brand or product marketing and/or business development preferably in the F&B, FMCG, B2C Retail space or hospitality industries.
• Exceptional knowledge in marketing disciplines, specifically in market positioning, customer and business segmentation, go-to-market strategies, and brand management.
• Exceptional knowledge and passion in Branding, specifically the ability to create a brand identity for the brand (lead external agencies / internal resources independently once direction has been set).
• Solid track record in executing sophisticated brand or product launch programs across various offline and online channels that drive measurable business outcomes.
• Keen eye for design, visual merchandising and aesthetics.
• Strong understanding of the Southeast Asian market, cultural nuances and regional consumer behaviour is a plus.
• Excellent written and verbal communication skills.

All successful candidates can expect a very competitive remuneration package and a comprehensive range of benefits.

We regret that only shortlisted candidates will be notified.

People Profilers Pte Ltd