Brand & Marketing Manager

People Profilers; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading recruitment firm in Singapore is seeking an experienced Brand and Marketing Director to spearhead brand development and marketing initiatives. The ideal candidate will have over 10 years of experience in brand or product marketing, particularly in F&B or B2C retail, and possess strong leadership skills. This role offers a competitive remuneration package and comprehensive benefits.

Qualifications

• Minimum of 10 years experience in brand or product marketing, preferably in F&B, FMCG, B2C retail, or hospitality industries.
• Proven ability to create and manage brand identity, leading external agencies or internal teams.
• Strong knowledge in market positioning, segmentation, go-to-market strategies, and brand management.

Responsibilities

• Develop brand guidelines and design new retail experiences and product enhancements.
• Implement a comprehensive yearly marketing plan aligned with the company's growth objectives.
• Lead a high-performing marketing team, fostering innovation, collaboration, and excellence.
• Define and strengthen brand identity, ensuring consistent messaging across all channels.
• Lead multi-channel marketing campaigns utilizing traditional and digital media.
• Establish KPIs and analyze campaign effectiveness.
• Work closely with internal teams to ensure alignment and effective execution of marketing strategies.
• Develop and oversee the marketing budget to maximize ROI.

Skills

Brand Development

Strategic Planning

Leadership

Brand Management

Campaign Management

Performance Tracking

Stakeholder Collaboration

Budget Management

Education

Degree in Business, Marketing, or related field

Job description

Brand and Marketing Director

We are looking for a seasoned Brand and Marketing Director to lead our brand development, strategic planning, and marketing initiatives. The successful candidate will be responsible for developing brand guidelines, designing retail experiences, and enhancing our product portfolio.

1. Brand Development: Develop brand guidelines and design new retail experiences and product enhancements.
2. Strategic Planning: Implement a comprehensive yearly marketing plan aligned with the company's growth objectives to drive customer acquisition, retention, and brand visibility across all regions.
3. Leadership: Lead a high-performing marketing team, fostering innovation, collaboration, and excellence.
4. Brand Management: Define and strengthen brand identity, ensuring consistent messaging across all channels.
5. Campaign Management: Lead multi-channel marketing campaigns utilizing traditional and digital media, including social media, influencer marketing, and partnerships.
6. Performance Tracking: Establish KPIs and analyze campaign effectiveness to optimize marketing efforts based on data insights.
7. Stakeholder Collaboration: Work closely with internal teams to ensure alignment and effective execution of marketing strategies.
8. Budget Management: Develop and oversee the marketing budget, ensuring resource allocation maximizes ROI.

Requirements:

• Degree in Business, Marketing, or related field
• Minimum of 10 years experience in brand or product marketing, preferably in F&B, FMCG, B2C retail, or hospitality industries
• Strong knowledge in market positioning, segmentation, go-to-market strategies, and brand management
• Proven ability to create and manage brand identity, leading external agencies or internal teams
• Experience in executing successful offline and online brand or product launches
• Keen eye for design, visual merchandising, and aesthetics
• Understanding of Southeast Asian markets and consumer behavior is a plus
• Excellent communication skills

All successful candidates can expect a competitive remuneration package and comprehensive benefits. We regret that only shortlisted candidates will be notified.

People Profilers Pte Ltd

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