Brand & Marketing Manager

Private Advertiser; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

A leading marketing role within a private firm, responsible for executing integrated marketing campaigns across various channels to enhance brand visibility and drive sales. This position requires a solid background in digital marketing and content strategy, along with team collaboration and project management skills. The ideal candidate brings over 5 years of experience and a degree in Marketing or Communications.

Qualifications

• Minimum 5 years of experience in omnichannel content strategy or digital marketing.
• Proven expertise in managing marketing calendars and executing campaigns.
• Strong understanding of consumer behavior in food and baking industry.

Responsibilities

• Oversee integrated marketing campaigns to boost brand awareness and sales.
• Plan and manage a comprehensive marketing calendar for promotions and launches.
• Track and measure content and campaign performance against KPIs.

Skills

Digital Marketing

Content Strategy

Campaign Management

Project Management

Consumer Behavior Analysis

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Tools

Google Analytics

Canva

Job description

Responsibilities

• Oversee the creation and execution of integrated marketing campaigns (digital, social media, in-store, experiential) to boost brand awareness and sales that aligns with company’s brand and business goals.

• Plan, manage, and maintain a comprehensive marketing calendar for seasonal promotions, product launches, and educational campaigns.

• Develop content marketing strategies (recipes, tutorials, behind-the-scenes storytelling) to deepen engagement.

• Lead the production of high-quality visuals, recipes, and stories that resonate with both retail and foodservice customers.

• Drive integrated marketing campaigns across digital, print, and in-store channels to maximize reach and engagement.

• Ensure seamless coordination with retail, e-commerce, and foodservice teams to drive timely execution of campaigns.

• Identify and launch new product lines or services to diversify revenue.

• Build loyalty programs and personalized promotions to increase repeat purchases.

• Adapt plans dynamically based on campaign performance and market trends.

• Track and measure content and campaign performance against KPIs.

• Provide insights and recommendations to improve future strategies and outcomes.
  

Prerequisites

• Minimum 5 years of experience in omnichannel content strategy, digital marketing, or campaign management.

• Bachelor’s degree in Marketing, Communications, or a related field.

• Proven expertise in managing marketing calendars and executing multi-channel campaigns.

• Strong understanding of consumer behavior, especially in the food and baking industry.

• Proficiency with marketing tools (e.g., Google Analytics, Canva, or similar platforms).

• Excellent organizational, project management, and interpersonal skills.