Brand Marketing Manager

Moomoo SG; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

Moomoo SG is seeking a Senior Brand Marketing Specialist to lead integrated marketing strategies that elevate Moomoo's brand presence in the fintech industry. The perfect candidate is data-driven, passionate about brand building, and thrives in a fast-paced environment. This role involves managing cross-functional projects, executing campaigns, and fostering customer connections. Join us to be part of a transformative journey in the investment space.

Benefits

Comprehensive insurance coverage

Business casual work attire

Fun loving and diverse work environment

Team-bonding programs and company events

Qualifications

• 5+ years of experience in brand marketing, ideally in financial services or fintech.
• Strong track record of building market-leading brands.
• Proficient in English; fluency in Chinese is a plus.

Responsibilities

• Spearhead integrated brand marketing campaigns across various channels.
• Champion brand excellence and consistency across all touchpoints.
• Maximize impact and ROI through collaboration with growth and content teams.

Skills

Brand Building

Data-driven Decision Making

Cross-Functional Collaboration

Project Management

Customer-centric Approach

Education

Bachelor's Degree

Job description

Moomoo is more than just a global investment and trading platform—we're a fast-growing force in the wealth-tech space, committed to transforming the way people invest. Since our founding in 2018, we've rapidly expanded across Singapore, Australia, Japan, Canada, and Malaysia, now empowering over 25 million users worldwide.

In Singapore, Moomoo Financial Singapore Pte. Ltd. is licensed and regulated by the Monetary Authority of Singapore (Licence No. CMS101000). In 2022, we became the first digital brokerage to earn all five SGX Group memberships across the securities and derivatives markets—a testament to our dedication to excellence and innovation.

But what truly sets us apart is our mission: to make investing a viable option for people to achieve their financial goals. We're here to level the playing field—bringing powerful tools, real-time insights, and intuitive technology to empower investors at every stage of their journey.

Joining Moomoo means being part of a purpose-driven team that's not only reshaping the future of investing, but building a world where smarter investing is within reach for all. If you're excited about driving impact at the intersection of finance and technology, there's never been a better time to join us.

Brand Marketing Manager

Do you thrive in high-growth environments? Actively investing and love keeping up with the markets? Passionate about building market-leading brands? We want you on our team!

As the Senior Brand Marketing Specialist, reporting to the Head of Brand Marketing, you'll play a pivotal role in crafting and executing brand marketing strategies that establish Moomoo as the market leader in the fintech industry in Singapore. You'll be at the forefront of building brand relevance and love, creating meaningful connections with customers, and ensuring our brand stands out in a competitive landscape.

In this role, you will conceptualise and spearhead local brand marketing campaigns, support global campaigns and initiatives, work closely with channels to build brand trust, drive visibility and engagement. You will collaborate closely with teams across Singapore and globally, so you must be experienced and comfortable working across markets, managing multiple stakeholders to deliver results.

This role will be based in Singapore.

Responsibilities

• Spearhead Integrated Brand Marketing Campaigns
• Own and lead multi-channel marketing initiatives across paid, owned, and earned media to drive brand visibility and business growth. Partner with Content, Performance Marketing, Creative, Business Development, PR teams, and agencies to deliver holistic impactful campaigns that cuts through
• Champion Brand Excellence Across Touchpoints
• Work closely with different channels globally to ensure that brand messaging, tone, imagery, experience is consistently represented throughout all touchpoints. Champion brand hygiene including the maintenance of reviews on google, trustpilot and the running of brand training programs.
• Maximise Impact and ROI
• Collaborate across multiple channels across growth and content teams to continually optimise ROI, ensuring every brand initiative builds equity while delivering measurable business results

Our Values

• Integrity
• Integrity Story: Say No to Super High Leverage
• We hold fast to our value of integrity and attach great importance to user experience and risk management. Unlike some other brokerages, we don't try to attract users' attention by claiming to enable super high-leverage financing for IPO subscriptions, which quickly reaches the limit
• Efficiency
• Efficiency Story: Promise Made to a User on New Year's Eve
• On February 11, 2021, Chinese New Year's Eve, a user wrote a post in the Community at around 8 AM and received Leaf's reply just 8 minutes later. According to the user's suggestion, we issued a letter to shareholders after releasing our annual report
• Service
• Service Story: Providing Excellent Services and Undertaking Our Responsibilities
• After Ant Group's IPO was suspended, we refunded all subscribers' subscription fees and margin interest, bearing all the costs ourselves
• Excellence
• Excellence Story: Leaf Opens Our App Over 30 Times a Day
• According to statistics, Leaf opens our app over 30 times a day on average. He repeatedly checks every detail. While normal users might just enter a trading page and stop there, Leaf taps some seemingly boring or repetitive elements on the page. He continually assesses the app's loading speed and visual effects

Please note that only short-listed candidates will be contacted.

Requirements

Requirements

• A strong marketeer with a proven track record of building market-leading brands, developing and implementing integrated brand campaigns to drive business growth. Has a strong ability to project manage, lead cross-functional collaboration, manage budgets and timelines, synthesise stakeholder inputs, and communicate with clarity and structure
• Passionate about brand building, taking pride in crafting impactful, memorable campaigns that drive strong brand recall and market resonance
• Data-driven, using logic and data to inform messaging, channel mix, and initiatives while tracking key metrics for continuous improvement
• Takes a customer-centric approach and understands shifting consumer needs, pain points, and opportunities within the local financial ecosystem.
• Passionate about investing and actively keeps up with market trends, with personal investing experience a plus
• A growth mindset with a strong willingness to learn, iterate, and adapt in a fast-changing environment.
• Strong proficiency in English (spoken and written) is required; fluency in Chinese is a plus
• Bachelor's degree with at least 5 years of experience in brand marketing, ideally within financial services, fintech, or at a creative agency with financial sector clients

Benefits

Working at Moomoo, you will get

• Be a part of the world's leading digital brokerage firm where growth and career development opportunities are endless
• Enjoy a competitive total compensation package that truly values your skills and contributions
• Comprehensive insurance coverage for employees and dependents to provide you a peace of mind
• Fun loving and diverse work environment that hosts various team-bonding programs and company events
• Business casual work attire everyday
• And Much More!: Discover even more perks and benefits as we take you through the hiring process!