Brand Marketing - Fresh Grad

HoYoverse; Singapore; On-site; SGD 45,000 - 60,000; Full time

Job summary

A leading company in immersive virtual world experiences is seeking a Marketing Specialist. The role involves designing marketing strategies, supporting branding activities, and collaborating across departments. Ideal candidates will have a Bachelor's degree, strong communication skills, and an interest in marketing trends.

Qualifications

• Experience in content production (video editing, painting, etc.) is a plus.
• Good understanding of Internet and marketing trends.

Responsibilities

• Design marketing strategies and support data collection.
• Assist in interdepartmental cooperation and accomplish marketing assignments.

Skills

Logical Thinking

Communication

Time Management

Education

Bachelor's degree

Job description

HoYoverse Job Description

HoYoverse is committed to providing immersive virtual world experiences to players around the world. We have developed popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, along with a wide range of entertainment content.

Community is at the heart of everything we do. We aim to engage fans and foster an enthusiastic and inclusive global community that encourages sharing passion for ACG (Animation, Comics, and Games) through creativity and skills.

We push the boundaries of imagination by exploring cutting-edge game development technologies, accumulating leading capabilities in cel shading, cloud gaming, and other fields.

Our future plans include expanding content production, technology research, and publishing activities through operations in Singapore, Montreal, Los Angeles, Tokyo, Seoul, and other locations.

When applying for a position with HoYoverse, your personal data will be processed. Please review our Global Applicant and Candidate Privacy Policy for detailed information on data collection, use, and protection.

What You Will Do:

• Participate in key promotion periods based on business and product needs, including designing marketing strategies, user analysis, ideation, external communication, quality control, and supporting data collection, creative planning, and content writing.
• Support daily branding activities such as data analysis, material development, project follow-up, and internal financial and legal processes.
• Assist in interdepartmental cooperation, accomplish marketing assignments, and help achieve branding targets.

What We Are Looking For:

• Bachelor's degree or higher, with strong logical thinking and communication skills; experience in content production (video editing, painting, etc.) is a plus.
• Good understanding of Internet and marketing trends, with keen perception and judgment of marketing strategies.
• Strong sense of responsibility, with excellent learning, time management, and execution skills.
• Interest in marketing and branding; experience in media, advertising, or internet industry is a plus.
• Excellent written and verbal communication skills in English and fluent spoken Chinese for team coordination.

We are an equal opportunity employer that values diverse backgrounds as key to bringing our concepts to life. If you want to play a vital role in creating immersive virtual worlds for our users, we invite you to join our team.

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