Brand Marketing Associate - Regional Marketing

Shopee; Singapore; On-site; USD 40,000 - 80,000; Full time

Job summary

An innovative company is seeking a Marketing Analyst to drive impactful marketing strategies. In this role, you will plan and execute marketing activations, analyze data for insights, and collaborate with diverse teams to enhance brand performance. This position offers an exciting opportunity to leverage your analytical skills and contribute to data-driven marketing decisions in a dynamic environment. If you thrive in fast-paced settings and have a passion for marketing, this role is perfect for you.

Qualifications

• 2+ years of experience in marketing within a fast-paced organization.
• Strong analytical mindset with a focus on data-driven decision making.

Responsibilities

• Plan and execute marketing activations across multiple channels.
• Analyze marketing data to identify trends and provide recommendations.

Skills

Analytical Skills

Excel

Google Sheets

Stakeholder Management

Communication Skills

Education

Degree in Business

Degree in Marketing

Degree in Statistics/Economics

Tools

Talkwalker

Emplifi

Job description

Key Responsibilities:

• Plan and execute marketing activations across various offline / online channels, while working effectively with relevant stakeholders to enable fast adoption.
• Develop and/or improve report methodologies to track campaign effectiveness, customer insights, and overall business performance.
• Responsible for collecting, analyzing, and interpreting marketing data from multiple sources to identify trends and insights.
• Create both qualitative and quantitative reports to assess the success of marketing activations, as well as provide data-driven recommendations for improvement.
• Work with the rest of the team to identify gaps / opportunities to improve marketing plans and drive higher branding plus commercial impact.

Requirements:

• Relevant Degree in Business, Marketing, Statistics / Economics or a related field
• At least 2 years of relevant experience in a similar scope in a fast-paced organisation
• Comfortable working with numbers / skilled in Excel and Google Sheets
• Detail-oriented, data-driven, and with a strong analytical mindset for problem-solving.
• Excellent stakeholder management skills, with the ability to collaborate effectively with teams from diverse markets and backgrounds
• Excellent written and verbal communication skills and proficiency in complex project management
• Experience with Talkwalker and/or Emplifi is necessary