Brand Manager (Global, Corporate)

X STAR TECHNOLOGY PTE. LTD.; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

A premier automotive financial services provider is seeking a Brand Manager to drive international brand awareness and expansion. In this role, you will conduct market analysis, develop localized marketing plans, and ensure effective communication strategies across Southeast Asia, Japan, and Latin America. This position is critical for maintaining a competitive edge and building a strong global brand presence.

Qualifications

• Seasoned brand management professional with experience in international markets.
• Over 3 years in B2B marketing or brand management.
• Fluent in English and Mandarin for communication.

Responsibilities

• Conduct in-depth market/audience analysis for brand positioning.
• Develop and lead brand campaigns across regions.
• Monitor industry trends to enhance brand awareness.

Skills

Brand management

Market analysis

B2B marketing

Communication skills

Education

Degree in marketing or business management

Job description

Company Overview:

X Star is a premier automotive financial services and technology provider, specializing in transforming the automotive industry through innovative solutions in vehicle valuation, financing, and cross-border transactions. Leveraging advanced algorithms and blockchain-based trust frameworks, X Star is committed in building an automotive ecosystem with more convenient, safe and efficient financing services overseas.

Headquartered in Singapore, X Star operates across key markets, including Japan and Mexico, with a strategic focus on the RCEP (Regional Comprehensive Economic Partnership) region. Our Singapore business alone has facilitated over SGD 100 million in cumulative loans, demonstrating strong market traction and scalability.

As the continuous growth of business, we are looking for an experienced Brand Manager to join our regional management team.

Job Responsibilities:

Based in Singapore, you will be the key person to architect our brand’s international awareness and drive the brand expansion by translating insights into actionable strategies, executing high-impact campaigns and ensuring the B2B solutions standout in competitive markets across Southeast Asia, Japan and Latin America.

The daily responsibilities include:

• Conduct in-depth market/audience analysis to optimize brand positioning and build a unified global brand framework.
• Responsible for all external communications, ensuring consistent messaging across regions.
• Develop localized marketing plans for target markets (SEA/Japan/LATAM), balancing global strategy with regional nuances.
• Develop and integrate resources, plan and lead brand campaigns, from thought leadership (Forums, Press Conference, etc.) to demand generation (Trade Shows, Exhibitions, etc.).
• Monitor industry trends and competitor moves, adapting strategies to enhance & optimize brand awareness, differentiation and reputation.
• Partner with new media operations, product and sales teams to provide support in marketing communications.

Job Requirements:

The ideal candidate should be a seasoned brand management professional with:

• Degree in marketing, business management or it’s related.
• More than 3 years of experience in international B2B marketing or brand management, with proven success in SEA/Japan/LATAM markets.
• Experienced in navigating diverse business cultures and regulatory environments, with communication channel resources in target markets.
• Good communication skills in English and Mandarin to liaise with Mandarin-speaking stakeholders.

If you’re the kind of thinker who sees “finance” and “disruption” as synonyms, hop aboard. We’re assembling a team of coders, dreamers, and innovators to build the next chapter of autofinance. Ready to shift gears? Let’s drive the future—together.