Brand Manager (FMCG/Category/House Brand)

TRUST RECRUIT PTE. LTD.; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading recruitment agency in Singapore is seeking an experienced Brand and Business Development Manager to lead brand strategy and manage commercial targets across channels. The ideal candidate will possess strong analytical skills and experience in developing marketing strategies to drive growth. Responsibilities include analyzing sales data, implementing campaigns, and managing budgets.

Qualifications

• Experience in brand/category management.
• Strong analytical skills to interpret sales data.
• Ability to develop and execute marketing strategies.

Responsibilities

• Lead brand's category and portfolio strategy.
• Identify consumer needs and commercial opportunities.
• Develop growth strategies for the categories.

Skills

Leadership

Data analysis

Strategic planning

Marketing campaign management

Cross-functional collaboration

Job description

Job Description

The Brand and Business Development Manager (Housebrand) will be responsible for leading our brand’s category and portfolio strategy and managing the commercial targets for brick & mortar and online channels. He/ she will also be required to:

• Identify consumer needs/ insights, category trends, and commercial opportunities across different channels.
• Lead in-depth analysis of sales data to identify issues and opportunities.
• Develop the growth strategy for the categories he/ she is leading.
• Develop the portfolio strategy and 24 month rolling new products pipeline for his/ her categories, from ideation, to concept development, to NPD qualification, to holistic marketing launch campaigns.
• Lead the implementation of plans for his/ her category including campaign and trade activities.
• Drive growth, track performance, and achieve commercial targets for his/ her portfolio; manage A&P budget.
• Work with cross-functional teams, channel, and agency partners.

HOW TO APPLY:

Interested applicants, kindly send your resume in MS WORD format to ref59(at)trustrecruit.com.sg

We regret only shortlisted candidates will be notified.

Important Note: Trust Recruit Pte Ltd is committed to safeguarding your personal data in accordance with the Personal Data Protection Act (PDPA).

Please read our privacy statement on our corporate website www.trustrecruit.com.sg.

Trust Recruit Pte Ltd

EA License No: 19C9950

EA Personnel: Lim Jun Ping (Jeff)

EA Personnel Reg No: R25128522