Brand Manager (F&B)

BreadTalk Group Pte Ltd; Singapore; On-site; SGD 70,000 - 95,000; Full time

Job summary

A leading food and beverage company in Singapore is seeking an experienced brand management professional to spearhead marketing strategies and initiatives for its Food Atrium. The ideal candidate will have a strong background in brand management, with at least 7 years of experience in the F&B or FMCG sector. This role requires a strategic thinker capable of engaging stakeholders and delivering impactful campaigns.

Qualifications

• Minimum 7 years' relevant brand management, marketing and digital experience.
• Experience in the F&B/FMCG industry is a plus.
• Creative with strong attention to detail.

Responsibilities

• Overall responsible for Food Atrium Singapore brand development.
• Support revenue growth through tactical marketing communication initiatives.
• Work closely with Operations team to develop marketing plans.

Skills

Brand management

Strategic communication

Stakeholder engagement

Education

Degree in Marketing/Mass Communication

Job description

Reporting to the Group Head, Brand and Communications and General Manager (Food Atrium Division, Singapore), the candidate is pivotal to the success of brand marketing plans, from development to execution of projects and initiatives, and digital content and marketing strategy.

The candidate collaborates with Operations, F&B and Finance teams to ensure that all initiatives support the brand promise. Additionally, he/she will take a lead in managing internal and external partners and all aspects of their projects.

Job Responsibilities

• Overall responsible for Food Atrium Singapore (Food Republic and Food Junction) brand development work, including Brand partnerships and collaborations, audience engagement and working with the team to develop marketing strategies and plans, lead media relations, digital campaigns, sponsorships and event management.

• Support revenue and profit growth strategies for the business and take charge of the tactical execution of the brand’s marketing communication initiatives in support of the business strategy, market goals, and organizational objectives. The candidate will project lead, coordinate campaigns and communications through all phases of launch and maintenance, including reporting, analysis and optimization.

• Work closely with Operations team to develop the atrium’s brand positioning and marketing plans, develop and organise content for pitch decks and presentations to landlords.

• Lead the Brand team to work closely with key stakeholders that include internal and external tenants, Operations and F&B team to develop and execute projects, brand marketing and sponsorships, and update in weekly meetings.

• Work and lead the team to delivering and implementing campaigns and projects. She/he must be proactive, with a strong sense of accountability and a day-to-day focus on results.

• This role requires a strategic and analytical approach to monitoring and improving ROI. Responsible, prepare and manage budgets for various marketing and branding initiatives to achieve cost efficiencies.

• This is an ideal role for an experienced, organized and detail-oriented Marcom professional with a strong background in FMCG/retail environment.

Job Requirements

• Degree in Marketing/Mass Communication or related discipline

• Minimum 7 years’ relevant brand management, marketing and digital experience, candidate with experience in the F&B/ FMCG industry will be value added

• Creative with strong eye for detail

• Strong stakeholder engagement with internal and external partners