Brand Manager

SINGAPORE UNIVERSITY OF SOCIAL SCIENCES; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Singapore University of Social Sciences seeks a proactive individual for the Communications & Marketing team, responsible for enhancing brand visibility and executing innovative campaigns. This pivotal role requires strong strategic thinking and the ability to collaborate with various stakeholders, ensuring successful brand positioning across markets. Join us in shaping our narrative and connecting with lifelong learners in Singapore and beyond.

Qualifications

• Bachelor's Degree or above in relevant fields.
• Minimum 5 years of experience in integrated branding or marketing roles.
• Excellent writing, editing, and verbal communication skills.

Responsibilities

• Lead brand campaigns and drive brand strategy across local and regional markets.
• Track and report KPIs for brand campaigns.
• Manage brand architecture and alignment across all touchpoints.

Skills

Campaign ideation

Brand development

Strategic thinking

Communication

Education

Bachelor's Degree in Marketing, Communications, Business, Social Science

Tools

Google Analytics

ChatGPT

Microsoft365

Job description

Company description:

As Singapore's first institute for lifelong learning, the Singapore University of Social Sciences (SUSS) champions inclusivity to bring education to all and ensure that they are given equal opportunities to develop to their fullest potential in our diverse learning environment.

We advocate for the same for our people. We believe everyone should have equal opportunities and develop to their fullest potential in their careers.

Embark on an exciting lifelong journey with us in making a positive difference in your career and serving our society.

For more information on Singapore University of Social Sciences, please visit www.suss.edu.sg

Job description:

About The Job

As part of the Communications & Marketing team, this role partners closely with the Head of Marketing to strengthen SUSS' brand and marketing efforts. You will lead and execute omnichannel brand and communications strategies that bring our Dream, Dare, Do ethos to life — inspiring lifelong learners, amplifying our distinct voice and driving brand resonance across local and regional markets. This role is pivotal in shaping SUSS' evolving brand narrative through thoughtful campaigns, sound brand governance and collaborative stakeholder engagement.

We're looking for someone who dreams boldly, dares to challenge the status quo and does what it takes to turn strategy into impact. If you are a proactive, creative storyteller who thrives in a fast-paced, evolving environment, this role offers a front-row seat in SUSS' brand building journey. You will have opportunities to craft integrated campaigns, develop engaging brand touchpoints and support our expansion into regional markets — from strategy and messaging to activation and performance.

You should be an effective communicator with a flair for campaign ideation, writing and execution. Experience in brand development, creative production and agency collaboration will be an advantage. Strong judgement, attention to detail and the ability to bring strategic thinking to creative work will be valued as we continue to elevate our presence and profile.

If you're excited about shaping meaningful narratives, growing with a purposeful team and building a brand that reflects curiosity, courage and commitment, we invite you to join us on this journey.

Key Responsibilities Brand Campaign Development & Execution

• Work with Head (Marketing) to lead brand campaigns and drive the brand strategy across Singapore and regional markets in alignment with university goals
• Partner with internal and external stakeholders to conceptualise and deliver impactful, insight-driven campaigns across paid and owned channels

Brand Performance & Reporting

• Work with Head (Marketing) to roll out framework to track brand performance
• Track and report KPIs for brand campaigns and outreach performance
• Conduct periodic brand perception surveys to measure effectiveness of brand outreach in regional contexts

Brand Management & Governance

• Manage the brand architecture and alignment across all touchpoints including facilities branding for the campus
• Maintain and update the brand guide and brand & marketing playbook, and ensure adherence to brand guidelines across departments

Internal & External Brand Engagement

• Lead brand training for internal teams and student ambassadors to build a unified brand image for SUSS
• Collaborate with Communications and Marketing sub-teams on integrated communications strategies to ensure consistent brand voice.
• Provide branding support for key university events and facilities branding

Operations

• Oversee brand budget planning and tracking, and ensure adherence to procurement policy and SOP
• Supervise maintenance of library of assets, templates and profiles aggregated across internal units as well as corporate gift inventory
• Support university-wide events such as Convocation and exams as required

Job Requirements

• Bachelor's Degree or above in Marketing, Communications, Business, Social Science or related fields
• Minimum 5 years of experience in integrated brand or marketing roles
• Prior experience in regional branding or international marketing is preferred
• Proven ability to manage end-to-end campaigns and multiple stakeholders independently
• Strong conceptual an strategic thinking skills and ability to manage multiple projects, priorities, schedules and deliverables
• Excellent writing, editing and verbal communication
• Proficient in analytics, AI and office collaborative tools (e.g. Google Analytics, ChatGPT, Microsoft365)
• Understanding of brand principles, martech and best practices, keeping up with the latest branding and marketing trends, and applying insights to campaign work
• Self-starter and strong collaborator with good interpersonal skills