Brand Manager

senjo industry pte. ltd.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

senjo industry pte. ltd. seeks a seasoned Brand & Omnichannel leader to plan and execute cross‑channel campaigns across e‑commerce, live streams, and retail activations.

You will steer a multi‑discipline team including designers, admins, and live operators to deliver consistent branding and strong sales performance. The role requires proven experience in managing diverse teams, deep knowledge of platforms like TikTok Shop, Shopee and Lazada, and a track record of driving growth through

Qualifications

• 3–5+ years of experience in brand management, e-commerce, or 360° marketing (online & offline).
• Proven experience managing a team with diverse roles (creative, admin, live operations).
• Strong understanding of e-commerce platforms and offline retail activation.
• Excellent leadership, organizational, and project management skills.

Responsibilities

• Brand & Omnichannel Strategy: plan and execute campaigns across online and offline channels.
• Team Leadership & Management: direct and guide Marketing Designers, Admins, and Live Assistants.
• Live Streaming & Campaign Execution: oversee live stream schedules and hit sales targets.
• Creative Direction: review and approve marketing graphics and promo materials for brand consistency.
• Performance & Budget Management: track GMV, ROI, conversion, and monthly budget.

Skills

Brand management

E-commerce

360° marketing

Team leadership

Live streaming

Creative direction

Budget management

Tools

TikTok Shop

Shopee

Lazada

Job description

• Brand & Omnichannel Strategy:Plan and execute marketing campaigns across all channels—both online (e-commerce, live streams, social media) and offline (retail outlets, pop-up events, trade shows).

• Team Leadership & Management:Directly manage and guide the internal team, including Marketing Designers (visual assets), Admins (operational support), and Live Assistants (stream execution).

• Live Streaming & Campaign Execution:Oversee live stream schedules, promotional mechanics, studio operations, and collaborate with live assistants and hosts to hit sales targets.

• Creative Direction:Review and approve marketing graphics, video content, and promo materials prepared by the designer to ensure consistent brand identity.

• Performance & Budget Management:Track key metrics (GMV, ROI, conversion rates, foot traffic) and manage the monthly marketing budget.

Key Requirements to Look For

• 3–5+ years of experience in brand management, e-commerce, or 360° marketing (online & offline).

• Proven experience managing a team with diverse roles (creative, admin, live operations).

• Strong understanding of e-commerce platforms (TikTok Shop, Shopee, Lazada) as well as offline retail activation.

• Excellent leadership, organizational, and project management skills.