Brand Manager

Altrone; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading services company, Altrone, seeks a Brand Manager to enhance brand perception and recognition. The role involves developing strategies, managing marketing campaigns, and ensuring consistent messaging across channels. Ideal candidates have strong branding and marketing knowledge, excellent communication skills, and the ability to manage multiple projects in a fast-paced environment.

Benefits

Opportunities for career progression

Flexible working options

Qualifications

• Strong understanding of branding principles and marketing strategies.
• Excellent communication, interpersonal, and negotiation skills.
• Proficiency in market research and data analysis tools.

Responsibilities

• Design logo, color themes, and conduct brand-related market research.
• Develop and execute comprehensive brand strategies aligned with company objectives.
• Create and manage integrated marketing campaigns.

Skills

Branding principles

Marketing strategies

Consumer behavior

Communication skills

Project management

Job description

Altrone is a leading services company that covers the entire gamut of technology solutions and services including infrastructure management, application development, BPO, engineering, and R&D services. Over the years, we have demonstrated remarkable growth despite economic downturns. We bring IT and engineering services expertise under one roof to solve complex business problems for our clients. Leveraging extensive global offshore infrastructure and a network of offices in Asia, North America, and Europe, we provide holistic, multi-service delivery in industries such as financial services, manufacturing, consumer services, public services, and healthcare.

The Role Overview

As a Brand Manager, you will be responsible for developing, implementing, and managing strategies to enhance the perception and recognition of our brand. You will work closely with cross-functional teams to ensure consistency in brand messaging across all channels and touchpoints. Your goal will be to drive brand awareness, loyalty, and equity, ultimately contributing to the company's growth and success.

Responsibilities

1. Brand Development: Design logo, color themes, conduct product and market research, and brand-related market research.
2. Brand Strategy Development: Develop and execute comprehensive brand strategies aligned with company objectives. Conduct market analysis to identify positioning opportunities and target audience preferences. Define brand guidelines including visual identity, tone of voice, and brand personality.
3. Brand Communication: Create and manage integrated marketing campaigns. Collaborate with marketing teams to produce content for digital, social media, print, and events. Ensure consistent brand messaging across all channels.
4. Brand Performance Monitoring: Monitor KPIs to assess branding initiatives. Use data insights to optimize strategies. Track industry trends and competitor activity.
5. Brand Partnerships and Collaborations: Identify and cultivate strategic partnerships. Manage relationships with external agencies, vendors, and influencers.
6. Product Branding and Launches: Lead branding for new product launches, including naming, packaging, and differentiation strategies.
7. Brand Compliance: Ensure adherence to brand guidelines across all communications. Support internal and external teams in maintaining brand integrity.

Ideal Profile

Strong understanding of branding principles, marketing strategies, and consumer behavior. Excellent communication, interpersonal, and negotiation skills. Proficiency in market research and data analysis tools. Creative thinker with innovative ideas. Strong project management and organizational skills. Ability to work in a fast-paced environment and manage multiple priorities.

What's on Offer

Join a market leader within retail. Opportunities for career progression. Flexible working options.