Brand Manager

-; Singapore; On-site; USD 50,000 - 90,000; Full time

Job summary

Join a forward-thinking company dedicated to enriching the lives of pets and their owners. As a Brand Manager, you will play a pivotal role in shaping and executing marketing strategies that resonate across markets. Your insights and innovative ideas will drive brand growth and align cross-functional teams towards common goals. This dynamic role offers the opportunity to work in a collaborative environment, where your contributions will significantly impact the brand's success and foster a culture of creativity and excellence. If you are passionate about marketing and eager to make a difference, this is the perfect opportunity for you.

Qualifications

• 3-5 years of experience in marketing and demand generation.
• Proven success in project management and collaboration.

Responsibilities

• Analyze trends and develop innovative brand plans.
• Collaborate with teams to create effective brand strategies.
• Lead market identification and drive business efficiency.

Skills

Marketing Strategy

Project Management

Consumer Insight

Collaboration

Creative Campaigns

Education

Degree in Digital, Communications, or Marketing

Job description

Position Snapshot

Nestlé Purina Petcare

Changi Business Park, Singapore

Full time

3+ years of experience

Position Summary

At Nestlé Purina Petcare, we are passionately committed to enriching the lives of pets and the people who love them. Our dedication to pets and their owners guides everything we do, every day, everywhere. Today, Nestlé Purina Petcare is one of the world's leading pet care companies. We offer an attractive and dynamic work environment with a strong focus on developing our people.

As a Brand Manager, this role will be responsible for supporting the marketing strategy and long-term vision for the brand at a central level and guiding key markets to maximize local opportunities. Brand managers must be able to engage and inspire others both cross-functionally and in local markets.

A Day in the Life of a Brand Manager...

1. Analyze business and consumer trends, identify key issues facing your business, and develop and execute innovative brand plans.
2. Demonstrate above-average consumer insight, strategic brand building capabilities, and effective project management skills.
3. Implement growth strategies via a 3-year brand plan and yearly implementation plan (ICP). Develop or apply brand essence, vision, and manifesto, aligned locally or globally.
4. Create strategies to excel at the first and second moments of truth (product and packaging).
5. Collaborate with the category team to develop effective brand strategies that delight shoppers.
6. Responsible for developing the OBI, Big Idea, Campaign Idea, engagement strategies, and tracking their effectiveness, with support from the Marketing Manager.
7. Identify new, consumer insight-driven, innovative ideas to drive brand growth, including new product ideas, renovations, and long-term pipeline development.
8. Lead the main cluster of markets for the brand, identifying gaps and opportunities, and finding synergies to drive business efficiency.
9. Identify market gaps and opportunities, creating win-win situations to meet overall business objectives.
10. Ensure cross-functional alignment on brand strategies and implementation plans.
11. Collaborate with other brand teams and functions to focus on overall business goals and develop strategies and plans to achieve them.
12. Work closely with PTC, TAG, and R&D teams to develop products that meet palatability, digestibility, trend, cost, and sustainability targets.

What Will Make You Successful

• Degree in Digital, Communications, or Marketing, or equivalent
• 3-5 years of experience in marketing and/or demand generation functions at Nestlé or similar FMCG companies
• Experience working in cross-functional teams
• Proven success in project management
• Experience achieving goals through collaboration (team player)
• Strong skills in brief writing, agency management, and executing successful creative campaigns