Brand Manager

Qanvast Pte Ltd; Singapore; Hybrid; SGD 90,000 - 140,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

Qanvast Pte Ltd is seeking a Brand Manager in Singapore to own the brand strategy and lead a team of content creators, editors and writers. You will convert strategy into campaigns that grow awareness, engagement and trust among homeowners in Singapore.

You will manage brand across social, editorial, events and partnerships, using audience insights to refine positioning and drive measurable results. Hybrid work arrangement with 2 days in-office and the rest remote.

Qualifications

• 3 to 4 years of experience in brand management, brand marketing or content marketing.
• At least 2 years leading a content or creative team.
• Track record of building brand strategies and delivering integrated campaigns.
• Strong understanding of social media platforms and creator-led content.
• Excellent storytelling, visuals and copy, with clear creative direction.
• Comfort with data: setting KPIs, reading analytics and turning insights into action.

Responsibilities

• Own Qanvast's brand strategy, positioning, voice and visual identity across every channel.
• Set annual and quarterly brand goals and track awareness, engagement and sentiment.
• Keep brand consistent across social, editorial, events, partnerships and sponsored contents.
• Use audience insights and competitor activity to refine positioning.
• Plan and run integrated brand campaigns from brief through post-campaign reporting.
• Develop campaign concepts, messaging and content plans with the team.
• Collaborate with performance marketing, partnerships and events to align campaigns with business goals.
• Manage campaign budgets, timelines and external agencies or vendors.
• Lead and grow a team of social media creators, editors and writers.
• Set priorities, give feedback and support team growth.
• Own the content calendar and review process.
• Build efficient workflows for briefing, production and approvals.
• Shape social media strategy across Instagram, TikTok, Facebook, YouTube and other platforms.
• Guide editorial direction for articles, guides and homeowner stories.
• Track content and channel performance and use data to improve output.

Skills

Brand management

Brand marketing

Content marketing

Social media strategy

Team leadership

Campaign planning

Analytics

Creative direction

Job description

Brand Manager – Qanvast (Singapore)

The role

We're looking for a Brand Manager to own Qanvast's brand strategy and lead the team that brings it to life. You'll manage our social media content creators, video editors and editorial writers, and turn strategy into campaigns that grow awareness, engagement and trust with homeowners in Singapore.

About Qanvast

Qanvast is Singapore's home renovation platform. We help homeowners find inspiration, compare interior designers and renovate with confidence, and we help interior design firms grow their business.

What you'll do

Brand strategy

• Own Qanvast's brand strategy, positioning, voice and visual identity across every channel

• Set annual and quarterly brand goals, and track awareness, engagement and sentiment against them

• Keep the brand consistent across social, editorial, events, partnerships and sponsored contents

• Use audience insights and competitor activity to refine positioning

Campaigns

• Plan and run integrated brand campaigns from brief through to post-campaign reporting

• Develop campaign concepts, messaging and content plans with the team

• Work with performance marketing, partnerships and event teams to line up campaigns with business goals

• Manage campaign budgets, timelines and any external agencies or production vendors

Team leadership

• Lead and grow a team of social media content creators, video editors and editorial content writers

• Set priorities, give regular feedback and support each person's growth

• Own the content calendar and the review process, so output is consistent and on time

• Build efficient workflows for briefing, production and approvals

Content and channels

• Shape social media strategy across Instagram, TikTok, Facebook, YouTube and other relevant platforms

• Guide editorial direction for Qanvast's articles, guides and homeowner stories

• Track content and channel performance, and use the data to improve what the team makes

What you'll bring

• 3 to 4 years of experience in brand management, brand marketing or content marketing, ideally at a consumer brand, digital platform or agency

• At least 2 years leading a content or creative team, such as creators, editors or writers

• A track record of building brand strategies and delivering integrated campaigns, with measurable results you can point to

• Strong understanding of social media platforms, content trends and creator-led content

• A sharp eye for storytelling, visuals and copy, and the ability to give clear creative direction

• Comfort with data: you set KPIs, read the analytics and turn insights into action

Nice to have

• Experience in home, lifestyle, property or interior design

• Knowledge of the Singapore consumer market

• Experience managing remote or cross-border team members

Work arrangement

• Location: Singapore

• Hybrid: 2 days a week in the office, the rest remote

• Employment type: Full-time