Brand Leader

AstraZeneca India; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A healthcare company is seeking a Strategic Marketing Lead to focus on brand development and execution in Oncology. The role involves leadership, supporting brand strategies, and building relationships with key stakeholders. Successful candidates will possess an MBA and relevant commercial experience, with a commitment to ethical practices and fostering collaboration.

Qualifications

• 3-6 years of commercial experience in Oncology.
• 2-3 years in brand/marketing.
• Proficient in English communication.

Responsibilities

• Provide leadership in Strategic Marketing and communications.
• Support delivery of brand strategic and performance objectives.
• Develop and implement product strategic plans.

Skills

Communication

Planning

Organizational skills

Scientific knowledge

Partnership development

Education

MBA

University degree

Job description

About AstraZeneca

AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialization of prescription medicines for some of the world's most serious diseases. We are more than one of the world's leading pharmaceutical companies.

Job Description / Capsule

The position holder is responsible for providing leadership and support with a focus on Strategic Marketing, communications, content development, planning, and execution for a specific indication or brand. The role involves supporting the successful delivery of brand strategic and performance objectives by utilizing deep customer insights and effective engagement strategies, aligned with regional/global strategies.

Objectives & Critical Actions

• Building Brands / Therapy Support: Achieve market share, sales, and profitability targets; analyze market conditions; forecast sales and market share; gather customer feedback.
• Strategy Development & Monitoring: Develop and implement product strategic and tactical plans; create promotional assets; monitor sales, supply, and forecasts; review strategies with leadership.
• Relationship Building: Establish and maintain contact with key stakeholders and KOLs; gather feedback; build AZ networking.
• Performance Tracking: Track monthly performance vs. budget; analyze gaps; submit performance reports; streamline reporting systems.
• Launch Planning & Execution: Support the development and execution of launch plans in collaboration with cross-functional teams.
• Compliance & Ethics: Ensure adherence to AZ and industry codes, policies, and confidentiality standards; maintain ethical practices.

Qualifications & Experience

University graduate, preferably MBA; 3-6 years of commercial experience in Oncology, including 2-3 years in brand/marketing; proficient in English communication. Experience in alliance management, prelaunch, and global brand commercialization is desirable.

Key Personal Capabilities & Attitudes

• Excellent communication, planning, and organizational skills
• Strong scientific knowledge and strategic partnership development abilities
• Launch experience in oncology preferred
• Understanding of institutional and government healthcare segments

Core Values

• Follow the science, put patients first, play to win, do the right thing, be entrepreneurial

Key Relationships

Internal: Sales, Medical, Regulatory, Marketing, Finance, HR, Supply Chain, Global/Regional groups

Why AstraZeneca

We are committed to being a great place to work, fostering diversity, collaboration, and lifelong learning. Join us to make a difference in healthcare and society.