Brand Lead

ELOGIO ASIA PTE. LTD.; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading company is seeking a Brand Lead to manage its brand identity and strategy. The role encompasses developing branding strategies, executing campaigns, ensuring brand governance, and engaging internally and externally through multiple channels. The ideal candidate will have proven experience in brand management and campaign execution, ready to drive brand success across all platforms.

Qualifications

• Proven experience in brand management and strategy development.
• Strong analytical skills to interpret consumer insights.
• Experience in leading marketing campaigns across various channels.

Responsibilities

• Develop and implement brand strategies aligned with business goals.
• Plan and execute campaigns across multiple channels.
• Oversee brand presence on digital platforms.

Skills

Brand Strategy

Campaign Management

Market Research

Creative Content Development

Digital Branding

Job description

Reports To: Global Director

Department: Marketing / Brand Management

Job Summary:

The Brand Lead is responsible for building, managing, and evolving the brand identity and equity of the company. This includes brand strategy development, campaign execution, creative oversight, internal brand alignment, and consistent brand representation across all touchpoints.

Key Responsibilities:

1. Brand Strategy & Positioning

• Define and evolve brand positioning, tone, purpose, and architecture
• Develop and implement brand plans aligned with business goals.

2. Campaign Management

• Plan and execute brand campaigns across online and offline channels.
• Collaborate with creative, media, and PR agencies.

3. Brand Governance

• Maintain and enforce brand guidelines.
• Monitor brand usage across internal and external stakeholders.

4. Market Research & Insights

• Analyze consumer insights and brand perception data.
• Use data to inform campaigns and brand strategy.

5. Creative Content & Development

• Oversee development of brand assets (visuals, copy, videos).
• Ensure brand storytelling is consistent and compelling.

6. Internal Brand Engagement

• Lead internal brand onboarding and education.
• Promote brand culture and advocacy internally.

7. Digital Branding

• Supervise brand presence on digital platforms and social media.
• Ensure online branding aligns with overall strategy.