Brand Lead

OLIVER Agency; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A leading marketing agency seeks a Brand Lead to creatively manage prominent beauty brands, ensuring consistency and innovative content delivery across various platforms. The role involves leading a dedicated team, driving content strategy, and collaborating with stakeholders to enhance brand identity. With a focus on creativity and strategic vision, you'll play a key role in the success of these brands within a renowned firm.

Qualifications

• Minimum 8 years of content management and strategy experience is essential.
• Proficiency in handling Beauty brands is required.
• Experience managing teams of at least 8 members.

Responsibilities

• Lead an integrated team, guiding management and strategy.
• Drive content innovation and experimentation for breakthrough ideas.
• Develop brand narratives for a compelling identity.

Skills

Content management

Team leadership

Strategic vision

Creative problem-solving

Influencing skills

Stakeholder management

Creativity

Job description

Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Brand Lead

Location: Mumbai, India

About the role:

As a Brand Lead, you'll play a pivotal role in creatively managing two prominent beauty brands. Your responsibilities include providing strategic insights, ensuring creative consistency across various touchpoints like social media, influencers, performance marketing, E-commerce, D2C, and POSM. You'll be leading and inspiring a team of writers, designers, and account managers to deliver high-quality work. This role demands a creative vision, collaborative spirit, an adeptness in working with diverse stakeholders, and an unwavering focus on the bigger picture.

What you will be doing:

1. Lead an integrated team, providing guidance and management.
2. Drive constant experimentation and content innovation to identify breakthrough ideas.
3. Develop brand and cultural narratives to establish a compelling brand identity.
4. Collaborate with internal and external partners to generate fresh content ideas and drive Shorts adoption.
5. Execute go-to-market plans and campaigns, keeping abreast of the latest trends.
6. Align content strategies with stakeholders for a unified approach.
7. Oversee influencer content planning, ensuring seamless integration into owned and earned media plans.
8. Approve content plans, creative layouts, monthly narratives, and assets.
9. Monitor and approve all asset production briefs and creative outputs.
10. Lead all aspects of content creation, from content creator selection to on-site shoots and asset production.
11. Establish KPIs and objectives, providing regular measurement reporting.

What you need to be great in this role:

• Minimum 8 years of content management and strategy experience, ideally in top-tier agencies, with a robust digital background.
• Demonstrated proficiency in handling Beauty brands.
• Proven experience managing teams of at least 8 members in previous roles.
• Innate creativity with a clear strategic vision and strong attention to detail.
• Exceptional influencing skills and adept at creative problem-solving.
• Excellent planning, organization, and stakeholder management skills.
• Proficiency in managing workflow, prioritizing tasks, and maximizing productivity.
• Seasoned creator with a track record of seeing projects through from concept to completion.
• Highly creative with a strong ability to generate ideas and contribute practically to studio output.
• Self-motivated and capable of working with minimal supervision.
• Collaborative team player, open-minded, and devoid of political inclinations.
• Proven ability to lead and inspire creative teams effectively.
• Excellent communication and interpersonal skills across all levels of the organization.
• Discretion in handling confidential and personal information.
• Driven, proactive, and enthusiastic team player.
• Passion for and inquisitive about AI and new technologies. Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.

In this dynamic role, you'll be at the forefront of shaping and elevating the brand narrative for these beauty brands, driving innovation, and fostering collaboration across the team and with external partners. Your creative prowess and strategic acumen will be pivotal in ensuring the continued success and growth of these brands.

Req ID: 12570

Our values shape everything we do:

• Be Ambitious to succeed
• Be Imaginative to push the boundaries of what's possible
• Be Inspirational to do groundbreaking work
• Be always learning and listening to understand
• Be Results-focused to exceed expectations
• Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.