Brand Lead

MIND STRETCHER EDUCATION; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

A leading education company in Singapore is seeking a passionate Brand Lead to drive the growth of its educational brands. In this strategic role, you will develop impactful marketing campaigns, evolve brand identities, and foster community engagement to enhance student experiences. Successful candidates will have 4-7 years of relevant experience, strong storytelling skills, and a passion for education.

Qualifications

• 4-7 years in brand management or marketing.
• Strong storytelling and planning skills.
• Proven project leadership and collaboration.

Responsibilities

• Define and evolve brand identities for both platforms.
• Develop and implement marketing strategies.
• Plan and execute brand-led events.

Skills

Storytelling

Campaign Planning

Project Leadership

Creative Thinking

Execution

Communication

Job description

Overview:
We’re looking for a passionate and entrepreneurial Brand Lead to drive the growth of two unique education brands:

• Mind Sparks – our after-school student care centre focused on nurturing holistic development in a safe, enriching environment.

• Master Speakers – our youth public speaking platform that empowers students to become confident communicators and critical thinkers.

This is a strategic and hands-on role for someone who can build strong brand identities, develop high-impact campaigns, and work across teams to bring meaningful programmes to life.

Key Responsibilities:

• Define and evolve brand identities, tone, and positioning for both Mind Sparks and Master Speakers

• Develop and implement marketing strategies to drive awareness, sign-ups, and brand engagement

• Grow brand visibility through thought leadership, content, partnerships, and school outreach

• Plan and execute brand-led events (e.g. student showcases, open houses, speaking competitions, seminars)

• Build a vibrant community of students, parents, and alumni through engagement initiatives

• Collaborate with academic, operations, and marketing teams to shape and promote standout programmes and initiatives

• Track and analyse brand performance metrics to guide decision-making and campaign optimisation
  

Requirements:

• 4–7 years of experience in brand management, marketing, or programme development

• Strong storytelling and campaign planning skills

• Proven ability to lead projects and collaborate across departments

• Creative thinker with strong execution and follow-through

• Passionate about education and helping students grow — whether through care, character development, or communication

• Bonus: Experience in enrichment, public speaking, or student care contexts