Brand Executive

1855 F&B PTE. LTD.; Singapore; On-site; SGD 80,000 - 100,000; Full time

Job summary

A leading company in the F&B sector seeks a Brand Executive to develop and implement marketing strategies for its brands. The role involves market research, managing social media campaigns, and supporting the Brand Manager in marketing initiatives. Ideal candidates will have a strong grasp of digital marketing and excellent communication skills.

Qualifications

• Solid understanding of digital marketing channels and social media platforms.
• Experience in executing marketing initiatives and managing campaigns.
• Ability to conduct market research and analyze customer needs.

Responsibilities

• Develop and execute marketing strategies for brand promotion.
• Conduct market research to identify trends and opportunities.
• Manage social media accounts and execute campaigns.

Skills

Digital marketing

Social media management

Market research

Copywriting

Project management

Job description

The brand executive is responsible for developing and executing marketing strategies that promote the brands under the group. Candidates will work closely with other members of the marketing team, as well as with operations, and other departments within the company.

Candidates should have a solid understanding of digital marketing channels, social media platforms and other marketing tools and techniques.

• Conducting market research to identify trends, opportunities and customer needs
• Execute marketing events/initiatives aligned with our brand and strategic objectives.
• Prepare project briefs for the creation of marketing materials (visual assets, brochures, advertisements and web content).
• Copywrite content for campaigns under the portfolio, ensuring copies are on brand.
• Provide support to the Brand Manager in developing marketing initiatives
• Managing social media accounts and executing social media campaigns according to content plans.
• Coordinate with internal/external teams to execute marketing activities and communications plans to drive conversion and results
• Preparation of monthly reports for stakeholders’ meetings
• Ensure timely, accurate and clear information is disseminated to the various departments prior to the launch of campaigns.
• Ensure all marketing communications and collaterals are up to date.
• Staying up-to-date with industry trends and best practices in marketing.
• Handle customer feedback and queries on all online platforms.