Brand Executive / Trade Marketing Executive

Responsibilities

• Develop and execute brand campaigns / trade marketing plans across various marketing channels (Modern Trade, General Trade, HORECA)

• Track and analyze the effectiveness of trade marketing campaigns in order to provide appropriate recommendations/insights to the Brand manager / Brand Principal to drive continuous improvement

• Work on increasing the visibility of company's products by developing and executing in-store promotions, displays, and trade events in collaboration with retail partners

• Collaborate with cross-functional teams to ensure brand consistency across the organisation

• Identify and capitalise on emerging trends and opportunities to elevate the brand

• Work closely with in-house designers to create compelling content (e.g. social media posts &/or promotional materials) to enhance brand visibility and awareness

• Manage and control the brand's budget to ensure efficient and effective use of resources for various programs and initiatives

• Monitor inventory level and ensure no out-of-stock situations

• Facilitate and be present for the brand's activation activities

Requirements

• Minimum 1.5 to 2 years of experience in brand management / marketing in FMCG industry

• Diploma in Marketing / Business Management

• Possess some experience working with Modern Trade, General Trade, Food Services

• Strong analytical and problem-solving skills to measure and optimise brand performance

• Excellent communication and interpersonal skills to collaborate with stakeholders

• Proficient in creating high-quality, on-brand content for both digital and print platforms

• Singaporeans preferred