Brand Director

SHISEIDO ASIA PACIFIC PTE. LTD.; Singapore; On-site; SGD 150,000 - 220,000; Full time

Job summary

A leading beauty company in Singapore is looking for a Regional Brand Director to oversee Drunk Elephant and NARS. This key leadership role demands a minimum of 15 years of experience in the beauty sector, focusing on brand strategy and operational excellence. Responsibilities include driving growth, enhancing consumer experiences, and leading talent development within the organization. This position is ideal for someone with a strong local operational background and a commitment to fostering creativity and leadership across the team.

Benefits

Certified Great Place to Work®

Strong emphasis on employee experience

Qualifications

• Minimum 15 years of experience in Prestige Beauty and/or Premium Mass Beauty categories.
• Solid local operation experience required.
• Ability to lead and influence effectively.

Responsibilities

• Own and protect Drunk Elephant & NARS brand DNA.
• Ensure operationalization of brand’s operating model.
• Lead strategic market and portfolio analysis.

Skills

Leadership

Analytical skills

Resource management

Understanding of consumer insights

Job description

Overview

The Regional Brand Director role in Asia Pacific, overseeing Drunk Elephant and NARS. This leadership position is responsible for driving top and bottom-line results, shaping brand strategy, and ensuring go-to-market excellence across products, services, and retail experiences. The role requires a strong understanding of regional and local consumer insights, market trends, and emerging opportunities, while preserving brand equity and ensuring local relevancy. It also involves leading talent development and fostering a culture of creativity and leadership, aligned with Shiseido’s Trust 8 Values.

Responsibilities

• Preserve Drunk Elephant & NARS brand equity
• Own and protect Drunk Elephant & NARS brand DNA as defined by Brand Holders with local relevance in each Affiliate. Infuse creative inspiration into every element of the consumer experience
• Shape and execute a winning growth strategy
• Responsible for delivering top and bottom-line business goals and results, including current year and long term financial commitment. Ensure topline growth through like door growth, as well as new business models/channel opportunities.
• Ensure the operationalization and optimization of Drunk Elephant & NARS brand’s operating model to drive local relevancy, speed and agility
• Lead strategic market and portfolio analysis, identify growth opportunities.
• Identify, build, and develop essential capabilities to deliver results while remaining agile.
• Responsible for future market launches to ensure every launched market launches strong and stays strong.
• Drive the transformation into a digital-first organization
• Influence marketing practices and processes—both traditional and social—to execute with agility across a rapidly-evolving media environment around the world. Ensure the right programs and investment decisions are made
• Lead impeccable consumer experiences for all channels
• Lead Drunk Elephant & NARS brand service models and merchandising formats by channel; accelerate Retail, direct to consumer (Freestanding Stores and Online).
• Implement the omnichannel strategy and develop necessary capabilities.
• Maximize in-store consumer engagement by providing multiple, locally-relevant solutions for in-store distortion opportunities in each channel.
• Develop and implement vision for in-store retail consumer experience to drive conversion, productivity, innovative digital in-store experiences and education.
• Demonstrate leadership behaviors and develop talent
• Build and lead an efficient regional Drunk Elephant & NARS brand organizational structure that executes with excellence and optimizes local Drunk Elephant & NARS Brand organizations.
• Model high standards of good decision-making and judgment, collaboration, agility, and accountability.
• Hire and develop the best people for skills and culture. Actively lead and engage in talent development in order to create high-performing talent across the region.
• Encourage leadership and creativity from every chair. Leverage individual strengths and leverage all levels of talent. Collaborates with local and regional management in the assessment of the strengths and development needs of region and affiliate talent.
• Champion and steward
• Act responsibly—a business imperative that requires dedicated leadership and planning as well as thoughtful management of the economic, environmental and social impacts. Be the example and ensure best-in-class compliance and corporate governance by creating and sustaining a culture of ethics and integrity within Asia Pacific region.

Requirements

• Minimum 15 years of experience in Prestige Beauty &/or Premium Mass Beauty categories
• Have built solid local operation experience
• Ability to lead, influence, and be able to reallocate resources.
• A considered, analytical approach to working with concepts, consumers, problem solving, stakeholder management
• Strong regional/ global mindset
• Entrepreneur leadership
• Flexibility to travel when required

Shiseido Asia Pacific is proud to be certified as a Great Place to Work® in Singapore — a testament to our commitment to employee experience and workplace culture.