Brand Copywriter

Hireginie; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

A leading recruitment firm in Singapore is seeking a Brand Copywriter to develop engaging content strategies and establish a consistent brand voice across channels. The ideal candidate has 3-7 years of copywriting experience, a strong portfolio, and excellent editing skills. This role will involve collaboration with various teams and mentorship of junior copywriters, ideal for those with a background in advertising and a passion for brand messaging.

Qualifications

• 3-7 years of experience in copywriting or brand messaging.
• Strong portfolio showcasing a range of copy styles.
• Excellent writing, editing, and proofreading skills.

Responsibilities

• Lead the ideation and execution of creative concepts for campaigns.
• Establish and maintain a consistent brand voice across platforms.
• Work closely with teams to create integrated campaigns.

Skills

Copywriting

Brand messaging

Creative development

Performance analysis

Education

Bachelor's degree in Marketing, Communications, English, or a related field

Job description

Brand CopywriterAbout Our Client: Founded in 2020, the company is a digital platform in the spirituality and wellness sector, offering tailored apps to help users with personal growth and well-being. It combines technology with traditional practices to deliver engaging content and experiences that drive long-term user retention. The brand aims to cater to individuals seeking high-quality and authentic devotional products, blending traditional craftsmanship with modern convenience.Job Description: Brand CopywriterLocation: HSR Layout, BangaloreExperience: 3-7 years of experience in copywriting or brand messaging (advertising-experience working on high-profile brands)Qualification: Bachelors degree in Marketing, Communications, English, or a related field.About the role: As the Senior Copywriter, you will be the creative force behind our brand's voice and messaging. You will develop compelling content strategies and execute them across various channels, ensuring alignment with our brands vision and values. Your work will play a pivotal role in engaging our target audience and elevating our brand presence.Key Responsibilities: Creative Development: Lead the ideation and execution of creative concepts for campaigns, ensuring that all copy is on-brand, engaging, and aligned with our marketing objectives. Brand Voice: Establish and maintain a consistent brand voice across all platforms, adapting tone and style to suit different audiences and channels. Collaboration: Work closely with designers, marketers, and product teams to create integrated campaigns that drive awareness, engagement, and conversions. Content Strategy: Develop and implement content strategies across touchpoints that leverage insights from market research and user feedback to optimise messaging. Mentorship: Provide guidance and mentorship to junior copywriters, fostering a culture of creativity and collaboration within the team. Performance Analysis: Monitor and analyse campaign performance metrics, using data to refine copy and enhance future initiatives.Requirements: Strong portfolio showcasing a range of copy styles and projects. A strong background in advertising is essential, particularly as a Copywriter or Senior Copywriter Excellent writing, editing, and proofreading skills with a keen eye for detail. Proven track record of creating scripts for both TVCs (Television Commercials) and digital/social media campaigns Must have worked on highly visible, viral, or popular Indian ad campaigns.- Ability to work collaboratively in a fast-paced environment and meet tight deadlines. Familiarity with SEO best practices and digital marketing strategies is a plus. A deep understanding of the cultural nuances and consumer behaviours in Bharat, especially in the religious and spiritual space, with a keen interest in emerging digital trends. Experience writing scripts for celebrity endorsement campaigns is a plus. Ability to craft short, impactful, and engaging ad scripts for a variety of platforms, maintaining a balance between humor, relatability, and emotional appeal. Expertise in building narratives that resonate across TV commercials and digital-first mediums (e.g., Instagram, YouTube, etc.). Demonstrated understanding of Indian cultural nuances and market trends that drive virality.About Hireginie: Hireginie is a prominent talent search company specializing in connecting top talent with leading organizations. We are committed to excellence and offer customized recruitment solutions across industries, ensuring a seamless and transparent hiring process. Our mission is to empower both clients and candidates by matching the right talent with the right opportunities, fostering growth and success for all.,

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