Brand Concept Manager

Confidential; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Confidential is seeking a Senior Brand Design Director to lead the development and execution of our global brand design across showrooms, exhibitions, and visual merchandising. You will shape the visual language, ensure consistent expression, and mentor a multidisciplinary creative team.

You will collaborate with product and retail teams to translate brand identity into cohesive experiences, manage projects from concept to delivery, and optimize resources to support brand growth.

Qualifications

• Experience leading brand design across multiple touchpoints.
• Ability to translate brand identity into cohesive customer experiences.
• Strong storytelling and visual language development.
• Proven track record in managing budgets and resources.

Responsibilities

• Lead brand design across visual and spatial touchpoints.
• Develop and maintain the brand's visual language and design standards.
• Drive consistent global brand expression and storytelling.
• Oversee design for showrooms, exhibitions, and retail environments.
• Translate brand identity into customer experiences and merchandising frameworks.
• Manage projects from concept to execution and collaborate with partners.

Skills

Brand design leadership

Cross-functional collaboration

Creative direction

Project management

Mentoring team

Job description

Leads the development and execution of the company's brand design across all physical and visual touchpoints, including showrooms, exhibitions, visual merchandising, and brand imagery. Drives consistent and impactful global brand expression, ensuring the visual language, spatial experience, and merchandising strategies support brand growth and differentiation. Manages a multidisciplinary creative team and collaborates closely with product development and retail teams to translate brand identity into cohesive, compelling brand experiences aligned with the company's design philosophy.

Key Responsibilities

1. Brand Design & Direction

• Lead and define brand design across all visual and spatial touchpoints
• Develop and maintain the brand's visual language and design standards
• Ensure consistent, high-quality brand expression globally
• Drive brand differentiation through strong design and storytelling

2. Retail, Exhibition & VM

• Lead design direction for showrooms, exhibitions, and retail environments
• Translate brand identity into spatial and customer experiences
• Establish and implement visual merchandising frameworks across markets
• Define display principles (zoning, hierarchy, focal points) and ensure execution excellence
• Continuously review and enhance retail presentation

3. Creative & Content

• Lead creative direction for brand imagery and visual content
• Oversee end-to-end production (concept to post-production)
• Ensure all visual assets align with brand standards across channels

4. Project & Stakeholder Management

• Manage projects from concept to execution, ensuring quality and timelines
• Oversee budgets and optimise resources effectively
• Collaborate with internal teams and external partners

5. Team Leadership

• Lead and mentor a multidisciplinary creative team
• Provide clear direction and ensure high-quality outputs