Brand & Community Lead

FATBURD PTE. LTD.; Singapore; On-site; SGD 50,000 - 70,000; Full time

Job summary

A leading regional distributor of sporting goods in Singapore seeks a passionate Brand & Community Lead. In this role, you’ll develop brand identities and execute marketing campaigns for active lifestyle brands. The ideal candidate has 2-4 years of experience in marketing and a genuine passion for sports and fitness, with strong communication skills. Join us to shape the voice of our brands and make an impact in a dynamic environment.

Benefits

Freedom to test ideas

Impactful work environment

Qualifications

• 2–4 years of experience in marketing, brand building, or community management.
• An eye for detail and design.
• Ability to work independently, take initiative, and manage multiple projects.

Responsibilities

• Help shape and evolve brand identities.
• Plan and execute creative marketing campaigns.
• Grow and engage communities around each brand.

Skills

Creative thinking

Communication skills

Experience in marketing

Education

Bachelor's degree in Marketing, Business Administration

Tools

Content tools

Basic analytics

Job description

Company Overview:

Fatburd Pte Ltd is a leading regional distributor of sporting goods and sports nutrition products in South East Asia, with an established base in Singapore. With a strong presence across multiple markets in the region, we specialize in bringing top-quality brands to athletes and fitness enthusiasts. Our mission is to inspire, equip, and support individuals in achieving their fitness and sporting goals.

Position Overview:

We're looking for a passionate and creative Brand & Community Lead to help build and grow a group of emerging and established sports and active lifestyle brands. If you're someone who lives and breathes marketing, loves the energy of startup-style environments, and has a natural flair for connecting with communities, this could be your dream role.

Key Areas of Responsibility:

You’ll be hands-on in developing brand identities, planning marketing activities, and building engaged communities—both online and offline. This is a role for a self-starter who’s excited to take ownership, experiment with ideas, and bring fresh energy to every project.

What You’ll Be Doing:

Brand Building

• Help shape and evolve the tone, look, and feel of each brand.
• Define positioning and messaging that resonates with sport and lifestyle audiences.
• Maintain brand consistency across all touchpoints.

Marketing & Campaigns

• Plan and execute creative marketing campaigns across social media, digital, email, and influencer channels.
• Develop content strategies and create engaging assets (visuals, copy, video snippets, etc.).
• Coordinate product launches, seasonal promotions, and community events.

Community Engagement

• Grow and engage vibrant communities around each brand—fans, customers, athletes, and influencers.
• Build and maintain strong relationships with partners, ambassadors, and collaborators.
• Listen to the community and bring feedback into future planning.

Performance & Insights

• Track campaign performance, social media metrics, and audience engagement.
• Use insights to improve reach, retention, and ROI.
• Stay on top of trends in sport, culture, and digital marketing.

What We’re Looking For:

• Creative thinker with a genuine passion for sports, fitness, or active lifestyles.
• 2–4 years of experience in marketing, brand building, or community management.
• An eye for detail and design.
• Ability to work independently, take initiative, and manage multiple projects at once.
• Strong communication and storytelling skills.
• Familiarity with content tools, social platforms, and basic analytics
• Strong understanding of the South East Asia market landscape, consumer behaviour, and cultural nuances
• Bachelor's degree in Marketing, Business Administration, or related field.

Why Join Us?

This is more than just a marketing job. It’s a chance to shape the voice and vibe of brands from day one, working in a space that’s fun, fast-moving, and full of energy. You’ll have freedom to test ideas, make an impact, and grow alongside the brands you help build.